Partnership extends the reach of the school that trained Pierre Niney, Noémie Merlant and Benjamin Voisin to international students for the first time at scale.
PARIS – July 27, 2026: MSM Unify, the global SaaS platform connecting education agents with institutions worldwide, today announced its appointment as the exclusive Global Marketing Office for Cours Florent, the Paris-based school of theatre, cinema, musical theatre and music founded in 1967 by François Florent.
Under the agreement, MSM Unify will manage international recruitment for Cours Florent across its four campuses in Paris, Brussels, Montpellier and Bordeaux, giving the school’s French and English-language programs-including Acting in English, Stage and Screen, and Bachelor of Arts (Hons) Acting – direct access to MSM Unify’s global network of licensed education agents and recruitment partners.
Cours Florent has operated for nearly six decades under a pedagogy built around stage performance before camera work, producing alumni who have collectively won 45 César Awards, the highest honor in French cinema. Recent graduates working in film and television include Pierre Niney, Noémie Merlant, Nadia Tereszkiewicz, Benjamin Voisin and Camille Razat. The school is now led by Simone Strickner, who succeeded founder François Florent as Director.
Until now, admission to Cours Florent has run almost entirely through direct applications and in-person auditions, a model that favors students already based in or near France. The partnership with MSM Unify is designed to build a structured, agent-led pathway for prospective students applying from outside the country while preserving the audition-based and stage-based admission standards the school is known for.
Simone Strickner
Directrice, Cours Florent
“Cours Florent has spent almost 60 years building artists, not just training them. As we open our doors wider to the world, we needed a partner who understood how to reach serious students across borders without diluting what makes this school what it is. MSM Unify’s network and its discipline in matching the right student to the right program made this an easy decision.”
Sanjay Laul
Founder, MSM Unify
“Performing arts education is one of the most underserved corners of international student mobility. Agents and families rarely have a reliable way to evaluate conservatories abroad, and schools like Cours Florent rarely have the infrastructure to recruit globally on their own terms. This partnership closes that gap for one of the most respected acting schools in Europe, and it sets the template for how we approach the arts as a category going forward.”
Cours Florent joins MSM Unify’s institution portfolio at a time when demand for international arts and performance education is rising alongside broader student mobility. MSM Unify’s platform gives partner institutions program matching, real-time application tracking and centralized invoicing-tools the company says are largely absent from how conservatories and arts schools currently manage international admissions.
The two organizations plan to roll out joint recruitment activity across MSM Unify’s agent network beginning this fall, with a focus on Cours Florent’s English-language and bilingual programs as the initial entry point for international students.
About Cours Florent
Founded in Paris in 1967 by François Florent, Cours Florent is a school of theatre, cinema, musical theatre and music now led by Simone Strickner. It operates four campuses in Paris, Brussels, Montpellier and Bordeaux, and its alumni have won 45 César Awards.
Website: https://www.coursflorent.fr/
About MSM Unify
MSM Unify is a global education platform supporting institutions, students, and channel partners across international education markets. MSM Unify helps institutions strengthen student recruitment, enrollment management, and education delivery through technology, services, and global market expertise. For more information, visit
Website: https://www.msmunify.com/
Media Contact
MSM Unify Corporate Communications
marketing@msmunify.com
