Regular monitoring ensures that Agents follow all protocols and ethical practices laid out on MSM Unify, including the following: 

1. All Agents should operate within an underlying ethical framework of: 
   • Integrity – Being straightforward and honest in all professional and business dealings at all times
   • Objectivity – Preventing bias or conflict of interest from compromising professional judgment 
   • Competence – Maintaining professional service, skills, knowledge, and due diligence at all times 
   • Transparency – Disclosing any conflict of interest to clients, particularly around service fees charged to institutions and other parties such as students 
   • Confidentiality – Preserving the integrity and confidentiality of personal data and information, never releasing them to third parties without due permission or authorisation 
   • Professional conduct – Consistently acting within the bounds of the laws and regulations in the industry 
   • Professionalism – Acting in a manner that serves the interests of institutions and the more significant industry, sometimes even at the cost of a degree of self-interest, to earn and maintain trust and respect 
2. All Agents should practice sound, responsible business principles, including the following: 

1. • Providing current, up-to-date, realistic, truthful information in an ethical way
   • Using written agreements and providing an open trail of documentation to develop transparent business relationships with institutions and students
   • Protecting and preserving the interests of minors
   • Allowing prospective students to make informed and educated choices when selecting their agent or pursuing their application
   • Share information and best practices to raise ethical standards across destination countries and markets