Marketing is associated with the different facets of a business. It involves a set of activities that encompasses advertising, budgeting, corporate branding, and customer relations.ย
As a specialization, marketing influences a companyโs success, making it a vital area in conducting business. But marketing isnโt restricted to business practices alone. The skills can also be transferred to any type of career.ย
Here are four compelling reasons why you should pursue a Bachelorโs or Masterโs degree in Marketing:
Learn the Art and Science of Consumer Behaviorย
The paradigm for a good marketing plan is always based on the purchasing pattern of consumers. Their buying behavior influences market trends, which in turn affects the supply and demand relationship at a large scale.
Understanding consumer behavior involves investigating their current wants and needs and anticipating their actions based on informed predictions. These analyses require the mastery of data analysis tools and techniques, which youโll learn under a Marketing program.
The art in consumer behavior is derived from creative innovations to attract a market. When introducing a new product or service to the market, getting the attention of customers is a top priority.ย
If you decide to pursue a Marketing degree, youโll learn the craft of creating advertising campaigns that customers couldnโt resist. The creative, critical, and analytical thinking skills youโll learn in Marketing would be useful in your career.
Learn How to Inform, Excite, and Persuade
Marketing involves the management of data. For marketing professionals, the challenge is to scrutinize information and simplify its execution for public knowledge.ย
As a marketing student, youโll learn how to provide relevant, reliable, and truthful information that is easy to digest. Studying Marketing gives you the skills for effective information exchange and delivery.
Studying Marketing also awards you the ability to excite people. When you understand their needs and wants, youโll know how to make them want more of what your company offers.ย
People who are enthused to subscribe to a service or product increase the likelihood of long-term customer loyalty. But it would all be meaningless without effective persuasion.
Marketing is the practice of constantly persuading consumers to stay, purchase, and connect. The art of persuasion is also useful in daily life from negotiations to casual favors.ย
Enter Diverse and High-paying Industries
The Marketing industry is alive and evolves through time. Today, demands in marketing roles have increased significantly, with lucrative wages and amazing benefits.
Hereโs a look at the average annual salary for marketing jobs according to PayScale:
- Product Marketing Manager โ $114,000ย
- Digital Marketing Manager โ $74,000
- Brand Marketing Manager โ $87,000
- SEO Manager โ $80,000
The best part is, most marketing roles today only require graduates to have a bachelorโs degree in marketing. This means that marketing graduates could immediately land a job after earning their degree.ย
Studying Marketing as an international student can give you many benefits in your career. Browse through our programs here at MSM Unify overseas education consultancy to find out more degrees for you.ย
