This bachelor's degree helps students prepare for practical marketing that is required in most business environments. Many of the programs focus on teaching how to understand the target market, customer relations, marketing strategy and plans, and pricing. Some marketing diploma programs also focus on managerial skills to prepare students for management in the business and marketing fields. Earning a degree in marketing is beneficial because it is an area that is in demand. All types of industries and companies of every size are looking for ways to reach potential customers. A Bachelor's degree in marketing gives students the skill set to help in a variety of ways, and they can focus on a particular subject that interests them. Many marketing programs are about three years in duration, although this can vary depending on the institution and whether or not the student is attending the school part- or full-time. Programs are also offered throughout the world, so tuition costs can range greatly. It is best to research multiple programs and find out which one best fits your financial situation. With a diploma in marketing, you can find a career in both marketing and management roles. Some of these careers include public relations manager, marketing manager, direct marketing manager, and marketing manager specializing in international marketing. Other careers may include marketing director or marketing assistant if the graduate is just starting.

Auburn University has developed into one of the largest universities in the South, remaining in the educational forefront with its traditional blend of arts and applied science and changing with today’s needs while living with a respect for Auburn's traditions and spirit.