The Master's in Marketing and Brand Management at GBS Malta is designed to prepare students for the dynamic marketing sector, expanding their practical, theoretical, and professional experiences for success in a competitive business environment. The course helps students become adept marketing practitioners, focusing on various aspects of marketing and brand management through tailor-made modules by subject matter experts??.
The program is full-time, lasting one year, with intakes in February, April, and October, and is delivered face-to-face. The course comprises modules in Strategic Brand Management, Digital Marketing, Marketing Analytics, Marketing Management, Marketing Communications, Entrepreneurship, Research Methods, Sustainability, and a substantial dissertation??.
Assessment methods include reports, research projects, portfolios, reflective learning journals, reviews, proposals, business plans, and exams??. Students will gain a deep understanding of marketing roles, the ability to analyze and apply marketing and brand management theories, and the capacity to address complex problems in these fields??.
The program also aims to develop cognitive and intellectual skills, such as effective planning, execution, and evaluation of projects, problem-solving, and decision-making in unpredictable situations??. Furthermore, it emphasizes skills for life and work, including autonomous learning, time management, team working, and leadership abilities??.