Marketing budgets are set to surge, with digital advertising and social media expected to experience a 10% to 25% increase, according to SAMY Alliance Marketing Trends. Beroe Market Research predicts that the marketing consulting market will grow to $343.5 billion by 2025, offering some of the highest-paying jobs in the industry. With technology and data trends constantly reshaping the industry, companies are actively seeking skilled individuals who have mastered basic marketing principles and the latest know-how. UPES ON's 2-year MBA with specialization in Marketing Management equips students with expertise in creating and executing marketing strategies, conducting market research, managing brand identity, and evaluating marketing effectiveness. This program keeps students ahead of the curve with the latest knowledge, abilities, and methods in marketing strategy, consumer behavior, and market analysis to build businesses.

The University of Petroleum and Energy Studies (UPES), located in Dehradun, India, is a renowned institution known for its specialized programs in energy and allied sectors. Established in 2003, UPES has emerged as a leading university in the fields of oil and gas, power, infrastructure, and transportation. It operates under the aegis of the UPES Act, 2003, enacted by the Uttarakhand State Legislature.

UPES offers a wide range of undergraduate, postgraduate, and doctoral programs across various disciplines such as engineering, computer science, business, law, design, and more. One of its distinctive features is its focus on industry-aligned curriculum and experiential learning, ensuring that students are equipped with the practical skills and knowledge required to excel in their respective fields. The university collaborates closely with industry partners to design its programs, providing students with opportunities for internships, projects, and placements.

The campus of UPES in Dehradun is situated amidst the picturesque foothills of the Himalayas, providing a serene and conducive environment for learning. The university boasts state-of-the-art facilities including modern classrooms, well-equipped laboratories, libraries, hostels, sports complexes, and recreational areas.

UPES places a strong emphasis on research and innovation, encouraging students and faculty to engage in cutting-edge research projects that address real-world challenges in energy and related sectors. The university also promotes entrepreneurship and has established incubation centers to support startups and foster a culture of innovation among its students.

In addition to academic excellence, UPES places great importance on holistic development, offering various extracurricular activities, cultural events, and clubs to ensure the overall growth and well-being of its students. With its commitment to quality education, industry relevance, and holistic development, UPES Dehradun continues to be a preferred destination for students aspiring to pursue careers in the dynamic fields of energy and allied sectors.