BBA is one of the most popular and sought-after bachelor's degree programs pursued by students after Grade 12. The BBA with specialization in Marketing Management offers students the skills and knowledge needed to understand core business processes, people management, and strategies. The program will equip the learner with valuable abilities, empowering students to excel in the dynamic and competitive field of marketing, making them well-prepared for success in their future careers. The first year of the degree will lay the foundations of management, business economics, business communication, and accounting. In the second year of the program, you will learn Marketing-specific skills and knowledge. In the final semester, the learners will complete the mandatory Dissertation project, which provides first-hand experience in the business world.

The University of Petroleum and Energy Studies (UPES), located in Dehradun, India, is a renowned institution known for its specialized programs in energy and allied sectors. Established in 2003, UPES has emerged as a leading university in the fields of oil and gas, power, infrastructure, and transportation. It operates under the aegis of the UPES Act, 2003, enacted by the Uttarakhand State Legislature.

UPES offers a wide range of undergraduate, postgraduate, and doctoral programs across various disciplines such as engineering, computer science, business, law, design, and more. One of its distinctive features is its focus on industry-aligned curriculum and experiential learning, ensuring that students are equipped with the practical skills and knowledge required to excel in their respective fields. The university collaborates closely with industry partners to design its programs, providing students with opportunities for internships, projects, and placements.

The campus of UPES in Dehradun is situated amidst the picturesque foothills of the Himalayas, providing a serene and conducive environment for learning. The university boasts state-of-the-art facilities including modern classrooms, well-equipped laboratories, libraries, hostels, sports complexes, and recreational areas.

UPES places a strong emphasis on research and innovation, encouraging students and faculty to engage in cutting-edge research projects that address real-world challenges in energy and related sectors. The university also promotes entrepreneurship and has established incubation centers to support startups and foster a culture of innovation among its students.

In addition to academic excellence, UPES places great importance on holistic development, offering various extracurricular activities, cultural events, and clubs to ensure the overall growth and well-being of its students. With its commitment to quality education, industry relevance, and holistic development, UPES Dehradun continues to be a preferred destination for students aspiring to pursue careers in the dynamic fields of energy and allied sectors.