Most innovations in the automotive sector have been based on electronics and software. Developments such as mobility services, autonomous driving or automated driving, networking, infotainment and e-mobility contribute significantly to the industry. With the number of software-controlled functions in an automatic car, its IT architecture is also changing towards central, virtual high-speed computers. The goal of this program is to provide students with the most the state-of-the-art technology that will enable them to work and innovate in the automotive domain and any other business domain available in the market today.

The University of Europe for Applied Sciences (UE) is located in Iserlohn, Berlin, Hamburg, and the new UE Innovation Hub. It educates the designers and decision-makers of tomorrow in the fields of Business, Sports, Media and Event, and Art and Design. It came into existence in 2017 after the merge of BTK University of Art and Design and BiTS University of Business, Sports, Media, and Event.

The university promotes the future-oriented development of skills and interdisciplinary teaching formats in step with actual practice and according to the highest international standards. Through the interaction between creative, entrepreneurial, and digital thinking, as well as an international perspective, the various fields of study mutually enrich each other and offer new approaches in teaching and research tailored to the requirements of the job market.