With a finger on the pulse of a company’s clients and customers, marketing blends insight, creativity, attention to detail, and strategy to form an integral part of any business. A mix of lecture, case analysis, and hands-on projects, the School of Business marketing specialization provides students the opportunity to utilize their knowledge and skills at the strategic and tactical level, including key components such as product line management, media strategy development, interactive marketing, e-marketing, and more. Find your fit in advertising, sales management, merchandising, new product development, product packaging design, promotions, or market research. In addition to your foundational business classes, these marketing-specific classes contribute to the completion of your BBA: BUSI 334 Sales Management; BUSI 335 Consumer behavior; BUSI 430 Marketing Research; BUSI 435 Marketing Management; and BUSI 437 Advertising & Promotional Strategy.

Trinity Western University (TWU) was founded in 1962 and has grown over the years to become Canada’s premier Christian university and the largest liberal arts university in the country. It is committed to providing a whole-person education that develops godly Christian leaders who will find and fulfill their purpose in life and use their future careers to create lasting positive change in the world around them.

In addition to robust academic programs, TWU has always strived to provide the nurturing campus community, life-changing service and research opportunities, unforgettable friendships, and meaningful faith explorations that will shape students in ways they could never have imagined.

TWU offers 48 undergraduate degrees and 19 graduate degrees, including programs in business administration, nursing, counseling psychology, education, computing science, theology, and many more. It also offers continuing education, degree completion, and leadership development through certificate and online learning programs.

Regardless of the program, TWU’s chief goal is to support, inspire, and equip students for success and personal growth. It is passionately committed to helping students discover how to be fully and faithfully present in the world and to play a vital role in God’s work of healing, hope, and renewal.