Bachelor of Arts - BA in Integrated Marketing Communication York College of Pennsylvania

Today’s marketing and communications professionals face a different set of challenges than previous generations. There are new technologies, shifting audience behaviors, and changing expectations for how brands should interact with the public. The way students prepare for communication-related careers should look different, too. A modern, forward-thinking integrated marketing communications program can help to give you your best start in the field.

As an Integrated Marketing Communication major at York College, you’ll gain practical experience in a variety of areas: advertising, public relations, social media, brand management, and market research. More importantly, you’ll learn how these skills complement each other and impact an organization’s mission.

Whether you’re interested in pitching ad campaigns, developing social media strategy, analyzing platform metrics, or anything in between, the IMC major will ensure that you’re prepared for a dynamic career—today, and in the years to come. 

York College of Pennsylvania prepare students to build lives of passion and purpose through outcomes-based, experiential learning; dedicated faculty; and state-of-the-art facilities.

York College of Pennsylvania is an established private college nestled between Baltimore, Washington D.C., and Philadelphia. A Princeton review Best Northeastern College, our picturesque campus is home to 3,500 undergraduate and 400+ graduate students in the growing city of York, PA. We pride ourselves on our student-centric and high-impact approach to education, our emphasis on experiential learning and community engagement, our dedicated faculty, and our long-standing commitment to affordability and accessibility.

York College. Where talents and passions are identified and nurtured. Where real-world experience, close connections and personal growth are emphasized. Where students are challenged to become the best versions of themselves. Where the value of a good education is proven, every day. From day one.

At York College, we recognize that you are so much more than your major. You probably chose a specialized area of study based on your interests, natural talents, and career goals—but that doesn't mean you have to focus on just one thing for the rest of your life. In fact, we know that employers value well-rounded professionals and individuals with adaptable skill sets.

Generation Next is YCP's approach to general education, or gen ed. GenNext allows you to explore a variety of academic areas, so you can learn more about topics of personal interest as you develop a breadth of knowledge that complements your major. The series of classes you'll take is highly personalized and customizable, giving you the opportunity to align your coursework with your ambitions. You'll graduate ready, with experience in multiple fields and a strong foundation for lifelong learning.

The best thing about college visits is seeing a college campus in person to get a fantastic sense of whether it is the right fit. We strongly believe you'll leave your York College visit with a great understanding of what makes us unique and how we can fit into your vision for college and a career.

Tour campus, ask students questions, attend a class, meet professors, discuss financial aid options, and so much more. From the moment you set foot on campus, you'll feel the difference. But you have to take that first step — registering for a campus visit.

We're ready for you to join the Spartan family.

If you have questions about this information or an upcoming event, please contact us at 717.849.1600 or admissions@ycp.edu. Thank you