Bachelor of Arts - BA in Advertising and Marketing Communications Webster University St. Louis USA

Students in the award-winning advertising and marketing communications major gain hands-on experience as they prepare to enter one of today's fastest growing and rapidly evolving industries. Building on a strong academic base in the liberal arts, students are challenged to think strategically and creatively to solve client problems using a full spectrum of advertising and marketing communications tools. From traditional print and broadcast advertising, to social media, mobile applications and emerging technologies, students learn to develop fully-integrated campaigns that will achieve a company or organization’s promotional objectives.

To give each student experience in multiple career roles, the foundation curriculum encourages active participation in all phases of the marketing communications process, including research, planning, strategy development, copywriting, visual communication, art direction, budgeting, media buying, social media, mobile marketing and campaign analysis.

To strengthen a specific area of interest and stand out in a competitive job market, students are encouraged to choose one of three area of study: planning and strategy, copywriting or art direction. Through one-on-one discussions with advisors, students choose highly-focused specialization courses, and fine-tune their portfolios to prepare for an internship most appropriate to their goals. The advanced courses are built around opportunities for real-world experience.

Students are encouraged to boost their skill set and marketability with a variety of minors and certificate programs. They are also encouraged to become active in the AdLoks, the on-campus advertising club and its activities with local professional organizations for networking opportunities.

Webster University is committed to ensuring high-quality learning experiences that transform students for global citizenship and individual excellence. Opening with five students, the institution’s first graduating class totaled just two women. Today their main campus looks quite different than it did more than a century ago — and even different from when it was renamed Webster University in 1983. With its home campus in St. Louis, Missouri, USA, Webster University (www.webster.edu) comprises an action-oriented global network of faculty, staff, students and alumni who forge powerful bonds with each other and with their communities around the globe, Webster is an independent non-profit university with students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment online. The university is committed to ensuring high-quality learning experiences that transform students for global citizenship and individual excellence. Webster University is an independent non-profit institution with a century of time-tested results. Today, They serve 10,000+ students both in the U.S. and worldwide. For more than 100 years, They have provided their students with the tools, resources, and skills necessary to become experts in their chosen career fields. Whether you’re just starting out or completing an advanced degree, you’ll have industry leaders guiding you throughout your academic journey in a personalized and flexible setting.