Master of Business Administration - MBA Marketing UC Riverside Graduate School of Management

This program provides a robust MBA experience at a nationally ranked and internationally-recognized graduate business school. UCR School of Business is at one the fastest growing and most diverse University of California campuses, allowing you to explore new opportunities in business research and cross-disciplinary areas. At the nexus of industry and education, you will build and diversify your professional experience and accelerate your career.

Students in the MBA program wishing to pursue careers in marketing are advised to follow one of the two career pathways: digital marketing or marketing research. The digital marketing pathway focuses on search engine optimization, PPC marketing, marketing analytics and strategy. The marketing research career pathway focuses on industry trends, using statistics to understand the outcomes of campaigns, and the optimization of A/B testing.

The UC Riverside Graduate School of Management, located in Riverside, California, is a renowned institution offering a diverse range of business and management education programs. Known for its commitment to fostering innovative thinking and preparing students for leadership roles in the business world, the school provides a comprehensive learning experience that combines rigorous academic curriculum with real-world applications.

The Graduate School of Management at UC Riverside is celebrated for its collaborative and inclusive learning environment, where students from diverse backgrounds come together to exchange ideas, share experiences, and engage in hands-on projects. The faculty comprises accomplished academics and industry professionals, contributing to a well-rounded education that bridges theory and practice.

The school's programs encompass various disciplines within business and management, including finance, marketing, entrepreneurship, and more. Students have access to valuable resources, such as research centers, industry partnerships, and networking opportunities, which enhance their educational journey and potential career prospects.

With a focus on innovation, entrepreneurship, and sustainable business practices, the UC Riverside Graduate School of Management equips its graduates with the skills, knowledge, and mindset needed to succeed in today's dynamic and ever-evolving business landscape.