Master of Science - MS in Social Media and Mobile Marketing Pace University

Kaplan Pace University's M.S in Social Media and Mobile Marketing program is designed to provide a comprehensive understanding of the current social media and mobile marketing field. The program emphasizes on the development and execution of strategic social media and mobile marketing plans for businesses and non-profit organizations. It includes a thorough grounding in the foundational concepts of marketing, along with specialized courses that delve into the challenges and opportunities of marketing in the digital age. Students will complete a series of projects and case studies, providing hands-on experience to leverage the power of digital communication technologies for marketing. This skill set allows graduates to confidently create and oversee marketing campaigns that meet the unique demands of digital environments. The objective of the program is to equip students with practical skills and a deep understanding of the various facets of social media and mobile marketing.

Pace University, located in New York City, is a distinguished higher education institution known for its strong emphasis on providing students with practical learning experiences alongside a robust academic curriculum. Established in 1906, it has evolved into a modern university while retaining its commitment to preparing students for professional success. The university boasts multiple campuses, with its main campus in Lower Manhattan, providing students with the unparalleled advantage of being in one of the world's most dynamic cities.

Pace offers a wide range of undergraduate and graduate programs through its various schools, including the Lubin School of Business, Dyson College of Arts and Sciences, Seidenberg School of Computer Science and Information Systems, College of Health Professions, and the School of Education. The curriculum is designed to combine theoretical knowledge with hands-on, practical experience, often through internships and cooperative education opportunities in New York City's vibrant business and cultural landscape.

The university is also known for its diverse student body, representing various cultural and geographic backgrounds. This diversity enriches the learning environment, fostering a global perspective among students. Campus life at Pace is dynamic, with numerous clubs, organizations, and extracurricular activities, providing students with a well-rounded educational experience. Additionally, Pace University is committed to sustainability and social responsibility, integrating these values into its educational programs and campus operations.