Master of Science - MS in Consumer Behavior and Decision Sciences Harrisburg University, Harrisburg

The degree prepares students to pursue marketable careers in applied behavioral research (e.g., Consumer Insights Manager, Market Research Analyst, Marketing Manager, Sensory Scientist and Behavioral Scientist). HU’s Consumer Behavior and Decision Sciences is an innovative multidisciplinary STEM degree, with a curriculum well suited for students with a background in the social and/or quantitative sciences. It merges the experimental methodologies of behavioral scientists, the decision theories of economists, marketers, and psychologists, and the quantitative skills of analysts, with the applied focus of business and industry. Students learn to synthesize theory in order to perform cutting edge consumer, market, and applied behavioral research, evaluate data to uncover actionable insights, and leverage those insights to shape behavior. The program focuses on emergent and advanced experimental methods and analytic techniques, ensuring graduates can adapt and innovate in their chosen field(s). Through an applied research project in partnership with industry, the public sector, or community organizations, students produce direct evidence of their ability to conduct transformative research, setting them apart from their peers as they enter the job market. Graduates will be able to assess consumer (broadly defined) preferences (insights) using a variety of traditional and emergent research methodologies and turn those insights into actionable strategies using quantitative/qualitative decision making.

Harrisburg University of Science and Technology, located in Harrisburg, Pennsylvania, is a private, nonprofit university known for its focus on STEM (Science, Technology, Engineering, and Mathematics) disciplines. Established in 2001, the university was founded to address the need for a more technically skilled workforce in the region. It has since grown into a hub for innovation and applied learning.

The university offers a range of undergraduate, graduate, and doctoral programs, with a strong emphasis on experiential learning. Harrisburg University prides itself on small class sizes, ensuring personalized attention and close interaction between students and faculty. The curriculum is designed to be hands-on and industry-relevant, often incorporating real-world projects and internships that prepare students for careers in rapidly evolving fields like biotechnology, computer science, cybersecurity, data analytics, and information systems.

Harrisburg University is also known for its commitment to accessibility and affordability, providing a significant amount of financial aid to its students. The campus is modern, equipped with state-of-the-art facilities, including advanced laboratories and collaborative spaces that support research and innovation.

In addition to its academic offerings, Harrisburg University hosts various events, conferences, and partnerships with industry leaders, contributing to the broader community's development. The university has a diverse student body, including a significant number of international students, fostering a global learning environment. Overall, Harrisburg University is recognized for its practical approach to education, preparing students to meet the demands of today’s technology-driven world.