Bachelor of Arts - BA in Marketing Communication California Lutheran University

Our marketing communication major will help you become an excellent researcher and communicator to advance the brands and causes of companies and organizations. By studying focus groups, survey methods, and research and campaign tactics, you’ll gain expertise needed to take on high-level roles in marketing. The curriculum was designed with the input of the business community, ensuring that your skills are well-matched with the needs of today’s corporations. Industry leaders are looking for graduates who can coordinate the efforts of others but are also fully capable of designing their own winning market strategies. To meet this demand, you’ll need to be practical as well as creative — skills you’ll gain through your mix of business and communication classes. The topics you’ll study include: As the marketing industry becomes increasingly international, you’ll also learn how to navigate the different values, customs, and practices of diverse societies. Globally focused classes will allow you to become comfortable negotiating these cultural variations. You’ll collaborate in teams as you learn to research, plan, organize, and direct marketing campaigns that range from local to international in scale. This small group approach will allow you to gain experience with project management and interpersonal communication, as well as performing the various roles within a marketing department. You can also start growing your professional network by participating in the national communication honors society Lambda Pi Eta.

California Lutheran University (CLU) is a private liberal arts university located in Thousand Oaks, California. Established in 1959, the university is affiliated with the Evangelical Lutheran Church in America, but its mission is rooted in the Lutheran tradition of scholar-focused inquiry, which encourages questions, fosters openness, and promotes individual and collective understanding within a diverse and inclusive environment. The university offers a variety of programs in arts and sciences, business and economics, and education. It's known for its undergraduate, graduate, and professional programs that cover various fields including but not limited to Business Administration, Psychology, Biology, and Education.

CLU's campus is located between Los Angeles and Santa Barbara, providing students with access to a range of cultural and recreational opportunities. The campus itself features state-of-the-art classrooms, laboratories, and performance venues.

Athletically, CLU is a part of the NCAA Division III and participates in the Southern California Intercollegiate Athletic Conference. The university's teams, known as the Kingsmen and Regals, compete in a range of sports including baseball, basketball, football, soccer, and more.

The university has a diverse student body representing many states in the U.S. and numerous countries around the world. It is committed to global engagement and understanding, making study abroad programs and cross-cultural exploration integral parts of its curriculum.