Bachelor of Arts - BA - Hons in Marketing With Digital Media Edinburgh Napier University, UK

The BA (Hons) Marketing with Digital Media program at Edinburgh Napier University is a comprehensive undergraduate degree that combines traditional marketing principles with modern digital media techniques. It is designed to equip students with the skills to succeed in the ever-changing world of marketing, where digital technologies play a pivotal role. The curriculum covers various aspects like consumer behavior, market research, brand management, and social media marketing. Practical applications of these concepts are also emphasized with the use of industry standard software, practical projects, and potential internships. The students are also encouraged to think critically and strategically, to solve complex marketing problems.

Edinburgh Napier University is a public university in Edinburgh, Scotland. Napier Technical College, the predecessor of the university, was founded in 1964, taking its name from 16th-century Scottish mathematician and philosopher John Napier. The technical college was inaugurated as a university in 1992 by Lord Douglas-Hamilton, becoming Napier University. In 2009, the university was renamed Edinburgh Napier University.

The university is based around its three main Edinburgh campuses: Merchiston, Craiglockhart and Sighthill. It has over 19,500 students, including those on-campus in Scotland and others studying on transnational programmes abroad and online. In 2018 this included nearly 9,500 international and EU students, from more than 140 nations worldwide.

Napier Technical College was founded in 1964, taking its name from John Napier, who was born in 1550 in the medieval tower house of Merchiston Castle (the site of the university's Merchiston campus). His statue stands in the tower of Merchiston Castle today. An opening ceremony was held on 23 February 1965. In 1966, it was renamed Napier College of Science and Technology. In 1974, it merged with the Sighthill-based Edinburgh College of Commerce to form Napier College of Commerce and Technology, which became a Central Institution in 1985.

The college was renamed Napier Polytechnic in 1986 and in the same year acquired the former Hydropathic hospital buildings at Craiglockhart. In June 1992, the institution officially became Napier University. At a ceremony witnessed by over 700 staff and students, Lord James Douglas Hamilton and the then Principal, William Turmeau, unveiled the new university sign at Merchiston. In 1994, Napier University acquired its Craighouse Campus. In 1996, the university gained a new Faculty of Health Studies through a merger between the Scottish Borders College of Nursing and Lothian College of Health Studies. In February 2009, it became Edinburgh Napier University.

Edinburgh Napier has been awarded the Queen's Anniversary Prize twice. Its most recent win came in 2015, when it was recognised for its work in timber engineering, sustainable construction and wood science. Edinburgh Napier was previously awarded the Queen's Anniversary Prize in 2009 when the award was made for 'Innovative housing construction for environmental benefit and quality of life'. This recognised the contribution made by the university's Building Performance Centre towards improving sound insulation between attached dwellings.