Bachelors in Product Design Instituto Europeo di Design - IED

The Bachelor in Product Design program at Instituto Europeo di Design (IED) is a comprehensive undergraduate course that fundamentally focuses on the art and science of designing and making physical or digital products. The course spans three years, providing students with the necessary foundation, advancement, and specialization stages in mastering the subject. The first year of the program concentrates on skill-building in design, technology, and project methodology. Students are given a solid grounding in key areas including 2D and 3D modelling, ergonomics, materials technology, and the history of design. This foundation enables them to encounter the concept and practice of product design fully-equipped. The second year advances to a more professional dimension, incorporating market analysis, product design processes, and scale model building. This prepares the students for dealing with actual product requirements and the technical aspects of design. Alongside, they are also exposed to business strategies and marketing, making them aware of the commercial aspects of the product lifecycle. The final year channels the students towards specialization in a chosen sector and a thesis project, refining their focus and facilitating a transition into their future career or advanced studies. During this period, work placements, live project working, and participation in national and international contests are encouraged. Throughout the course, students are trained to appreciate the cultural, social, and economic aspects that influence the practice of product design. At the end of the program, they are expected to acquire comprehensive knowledge and skills in strategic, technical, and aesthetic aspects of product design. Graduates will not only be qualified designers but also visionaries who perceive design as a way of strategizing and innovating. The Bachelor in Product Design program at IED, thus, aims to shape future design professionals who are creative, technically skilled, and culturally sensitive.

The Istituto Europeo di Design (IED) is a private design school in Italy founded in 1966 by Francesco Morelli.

The school is organized into four disciplines: Design, Fashion, Visual Communication and Management.

It is spread over nine cities - Milan, Turin, Venice, Cagliari, Florence, Rome, Barcelona, Madrid and São Paulo - and thirteen locations which occupy more than 50,000 square meters of space.[3] It offers 29 different courses of three-year duration, in several languages: English, Italian, Spanish and Portuguese. These courses are attended by about 10,000 students every year, totaling to more than 90,000 students, for the institute's forty-year history.

The Istituto Europeo di Design, located in Italy, allows students to study for a Bachelor of Arts degree. Those who successfully complete the three-year course, obtain the 'Diploma Accademico di primo Livello' (i.e., Academic Diploma, First Level) which is legally recognized by the MIUR (Ministry of Education, University and Research) in the category of High Artistic Training (Ministerial Decree 10 December 2010 n. 292).

In Spain, the institute offers the Bachelor of Arts with Honours, Masters and Postgraduates, Continuing Study Programs, Summer Courses and Executive Programs in Product Design, Fashion Design, Interior Design and Graphic Design.

Students who complete the four-year course obtain a Bachelor of Arts with Honours degree.

In Brazil, the IED offers the Diploma Universitário, which can be obtained after a three-year course in Fashion, Design and Visual Arts.

In China, the institute offers the Bachelor of Arts with Honours in Fashion, Visual Arts, Industrial Design and project management.

IED courses in Rome have a special focus in the areas of cinema, television and the new media. Notable teachers include Lara Aragno, Viviana Gravano, Giulio Mazzarini, Emiliano Cappai, Michela Bonafoni, Bonizza Giordani and many others.[citation needed]

IED has two campuses in Milan, IED Moda and IED Design in two different locations.

IED Turin, operating since 1989, is located in a residential area in the city centre. More than 2500 square metres of schoolrooms and labs and an internal garden 500 square metres large host more than 800 students every year, both Italian and foreigners.