Bachelors in Advertising Instituto Europeo di Design - IED

The Bachelor in Advertising program at Instituto Europeo di Design (IED) is designed to cultivate innovative and strategic thinkers who can navigate the complexities of the advertising industry. This rigorous three-year program aims to groom students into becoming skillful advertising professionals competent in diverse advertising, marketing, and communication techniques. The program offers a comprehensive understanding of the importance of advertising, the role it plays in society, and the impact it has on the world economy. It enables the students to critically analyze, design, and implement effective advertising campaigns aligning with the needs of the modern consumer. The curriculum encompasses a variety of subjects, including, but not limited to, Market Research, Strategic Planning, Creative Strategy, Media Planning, Public Relations, and Digital Marketing. These disciplines provide students with an understanding of the different aspects of advertising like branding, storytelling, and negotiation, helping them to communicate ideas and messages creatively and effectively. The coursework is supplemented with practical hands-on training and real-world industry experiences, exposing students to the practical aspects of advertising. Students are encouraged to work on actual ad campaigns, enabling them to hone their skills and apply their knowledge. IED's key emphasis is on creativity, innovation, and technological advancements. They incorporate these elements into their pedagogical approach, ensuring their graduates are capable of pioneering advertising practices and effectively utilizing technological tools for effective and influential advertising. The program provides students with a well-rounded view of the advertising world, equipping them with the skills and knowledge to succeed in this competitive industry. Upon completion of the program, graduates will find themselves well-prepared for a variety of roles in advertising agencies, marketing organizations, and media companies, among others. Overall, the Bachelor in Advertising program at IED offers a thorough grounding in modern advertising practices, nurturing creative and strategic problem-solvers capable of transforming the arena of advertising.

The Istituto Europeo di Design (IED) is a private design school in Italy founded in 1966 by Francesco Morelli.

The school is organized into four disciplines: Design, Fashion, Visual Communication and Management.

It is spread over nine cities - Milan, Turin, Venice, Cagliari, Florence, Rome, Barcelona, Madrid and São Paulo - and thirteen locations which occupy more than 50,000 square meters of space.[3] It offers 29 different courses of three-year duration, in several languages: English, Italian, Spanish and Portuguese. These courses are attended by about 10,000 students every year, totaling to more than 90,000 students, for the institute's forty-year history.

The Istituto Europeo di Design, located in Italy, allows students to study for a Bachelor of Arts degree. Those who successfully complete the three-year course, obtain the 'Diploma Accademico di primo Livello' (i.e., Academic Diploma, First Level) which is legally recognized by the MIUR (Ministry of Education, University and Research) in the category of High Artistic Training (Ministerial Decree 10 December 2010 n. 292).

In Spain, the institute offers the Bachelor of Arts with Honours, Masters and Postgraduates, Continuing Study Programs, Summer Courses and Executive Programs in Product Design, Fashion Design, Interior Design and Graphic Design.

Students who complete the four-year course obtain a Bachelor of Arts with Honours degree.

In Brazil, the IED offers the Diploma Universitário, which can be obtained after a three-year course in Fashion, Design and Visual Arts.

In China, the institute offers the Bachelor of Arts with Honours in Fashion, Visual Arts, Industrial Design and project management.

IED courses in Rome have a special focus in the areas of cinema, television and the new media. Notable teachers include Lara Aragno, Viviana Gravano, Giulio Mazzarini, Emiliano Cappai, Michela Bonafoni, Bonizza Giordani and many others.[citation needed]

IED has two campuses in Milan, IED Moda and IED Design in two different locations.

IED Turin, operating since 1989, is located in a residential area in the city centre. More than 2500 square metres of schoolrooms and labs and an internal garden 500 square metres large host more than 800 students every year, both Italian and foreigners.