Bachelor of Arts - BA - Hons in Fashion Marketing and Communication Instituto Europeo di Design - IED

The BA Hons Fashion Marketing and Communication program at Instituto Europeo di Design (IED) is a renowned undergraduate program that encompasses a curated blend of fashion understanding and business acumen. This program is designed to equip students with an in-depth understanding of the fast-changing fashion world alongside the revolutionary global market strategies. The program is taught by industry professionals who impart vital know-how of the fashion industry, including creative methods used in fashion communication. This course encourages students to apply both creativity and strategic management techniques to solve key fashion marketing problems. With a practical approach, the course allows students to participate in real-world projects, enriching their insights into the international fashion business' workings. The modules include brand management, fashion buying and merchandising, digital marketing, social media strategies, and public relations. It teaches innovative and sustainable practices to effectively communicate a brand's identity through various platforms. Students will learn to analyze market trends, devise strategic marketing campaigns, manage fashion events, and foster relationships with fashion journalists and influencers. One of the unique features of this program is its global perspective. The course content is supplemented with international case studies to aid students in understanding the universal scope and challenges of the fashion marketing industry. This international outlook makes IED's program particularly well suited for students seeking a global career in fashion marketing and communication. Through the BA Hons Fashion Marketing and Communication program, students will develop the necessary skills for various careers such as fashion editing, PR, event management, trend forecasting, digital branding, and visual merchandising. With hands-on industry experience underpinning the theoretical studies, students will leave with a vibrant portfolio and a comprehensive understanding of fashion marketing and communication.

The Istituto Europeo di Design (IED) is a private design school in Italy founded in 1966 by Francesco Morelli.

The school is organized into four disciplines: Design, Fashion, Visual Communication and Management.

It is spread over nine cities - Milan, Turin, Venice, Cagliari, Florence, Rome, Barcelona, Madrid and São Paulo - and thirteen locations which occupy more than 50,000 square meters of space.[3] It offers 29 different courses of three-year duration, in several languages: English, Italian, Spanish and Portuguese. These courses are attended by about 10,000 students every year, totaling to more than 90,000 students, for the institute's forty-year history.

The Istituto Europeo di Design, located in Italy, allows students to study for a Bachelor of Arts degree. Those who successfully complete the three-year course, obtain the 'Diploma Accademico di primo Livello' (i.e., Academic Diploma, First Level) which is legally recognized by the MIUR (Ministry of Education, University and Research) in the category of High Artistic Training (Ministerial Decree 10 December 2010 n. 292).

In Spain, the institute offers the Bachelor of Arts with Honours, Masters and Postgraduates, Continuing Study Programs, Summer Courses and Executive Programs in Product Design, Fashion Design, Interior Design and Graphic Design.

Students who complete the four-year course obtain a Bachelor of Arts with Honours degree.

In Brazil, the IED offers the Diploma Universitário, which can be obtained after a three-year course in Fashion, Design and Visual Arts.

In China, the institute offers the Bachelor of Arts with Honours in Fashion, Visual Arts, Industrial Design and project management.

IED courses in Rome have a special focus in the areas of cinema, television and the new media. Notable teachers include Lara Aragno, Viviana Gravano, Giulio Mazzarini, Emiliano Cappai, Michela Bonafoni, Bonizza Giordani and many others.[citation needed]

IED has two campuses in Milan, IED Moda and IED Design in two different locations.

IED Turin, operating since 1989, is located in a residential area in the city centre. More than 2500 square metres of schoolrooms and labs and an internal garden 500 square metres large host more than 800 students every year, both Italian and foreigners.