Bachelor of International Management in Digital Marketing Geneva Business School

Geneva Business School's Bachelor of International Management with a specialization in Digital Marketing is a cutting-edge program designed to prepare students for successful careers in the rapidly evolving field of marketing. The program is tailored to provide a comprehensive understanding of digital marketing strategies and tactics, consumer behavior in the digital world, data analytics, and digital branding. Students learn to design and implement creative marketing campaigns, using a broad range of digital and social media techniques, and to evaluate and optimize their effectiveness. The curriculum of this bachelor's degree is designed to equip students with necessary skills in areas such as SEO, SEM, content marketing, social media marketing, e-commerce, and email marketing. It ensures students can navigate through the constantly changing digital landscape by keeping them updated with the latest industry trends and technologies. Students in this program gain exposure to real-life business scenarios through internship opportunities, collaborative projects, and industry visits. They also engage in interactive discussions with experienced professionals and faculty members who bring an immense range of expertise and practical knowledge. Significantly, Geneva Business School offers an international perspective in the field of digital marketing, given that students hail from various cultural backgrounds. This allows the students to gain an understanding of global marketing trends and practices. Through the bachelor program, students are not only equipped with a strong base of knowledge and skills but they are also given opportunities to develop their critical thinking, teamwork, leadership, and decision-making skills. Upon graduation, students find themselves well-prepared to launch successful careers in various fields like digital marketing, marketing consulting, web analytics, and social media management.

Geneva Business School is a private business school. It has campuses in Geneva (Switzerland), Barcelona and Madrid (Spain).

In 1995, the Institut de Formation de Gestionnaire de Patrimoine was founded in Geneva. In 2001, The University of Finance was created to provide education in International Banking and Finance to bankers and students. The Canton of Geneva asked the University of Finance to take over ownership of the bankrupt Geneva Business Institute in 2003, and was renamed Business and Management University Ltd.

In 2009, it was renamed Geneva Business School Ltd.[1] In 2012, Geneva Business School opened a campus in Barcelona, Spain. In 2018, a second Spanish campus opened in Madrid.

Geneva Business School offers business programs at bachelor's, master's, and doctoral levels taught in English.

Programs include bachelor's degrees in Management with different specializations such as International Management, Digital Marketing, Entrepreneurship, International Relations, Sports Management, and International Finance.

Other programs offered at Geneva Business School include the Master's Degree in International Management,[4] Master of Business Administration, and a Doctor of Business Administration (online), all with various specializations.

The school is partnered with Qualifi, allowing students to earn UK-based degrees as a top-up to their main degree.[citation needed] It is also partnered with Ubiqum for Web Development or Data Analytics & Machine Learning, with The International Center of European Football for a bachelor's degree in International Management to qualified football players, and with Barcelona International Water Polo Academy for bachelor's or master's degrees to students who pass high school.