Masters in International Marketing Management - IMM Gema Business School

The Master Program in International Marketing Management is designed and promoted by GEMA Business School as an international version of its Marketing Management program.

The Master is tailored for those that want to obtain an International Marketing specialization, starting from Marketing Fundamentals to International Marketing, Digital Business and Social Media Communication. The Program goals will touch on various types of learning: fostering attitudes and values, developing competency in performance, and acquiring information and concepts.

The participants will develop skills and competencies in critical elements of strategy: business (marketing, marketing research, sustainability, social media communication, etc.) planning, leadership, innovation, design thinking, emotional intelligence, and ethics.

Thanks to the partnership with the Saint Joseph’s University of Philadelphia (USA), one of the most representative academic institution in the US, all the training activities (lectures, researches, assignments, project works, etc.) will be held in English by Faculty Members, Visiting Professors and Guest Speakers from American and International business context.

In order to allow students to be properly prepared to deal with the international experience, GEMA has designed a “Starting Path” as a first phase of the Master Program that will be held in Rome and focused on Marketing and Communication Fundamental.

Founded in 1982, GEMA Business School boasts the longest tradition among independent Business Schools in Italy. GEMA Business School was founded in 1982 and it is specialized in planning and delivering Learning and Training Programmes in the areas such as Management, Strategy Marketing, Organization and Development Human Resources, Organizational behaviour, Employment Legislation and Corporate Finance and Business Planning. Administrative Systems and Management Control.

For almost 40 years, GEMA Business School has developed high-level management training courses for people and organizations national and international level. With its wide array of postgraduate Master’s degrees, Executive programmes for entrepreneurs and managers, Corporate programmes for public and private enterprises, and international certification courses in human resources, marketing, and project management, also held. Connections with the world of business and business associations, excellent training programmes, a Faculty with international standing, a renowned and strategic brand: these are just some of the elements that make GEMA Business School a choice of excellence on the Italian landscape of management schools.

GEMA Business School has recently created an International Division. Its mission is to develop professionals that are able to compete effectively in this increasingly complex and global environment. In this sense, GEMA Business School Has developed partnerships with prestigious educational institutions internationally (Saint Joseph’s University – Philadelphia; University of Greenwich – London).