Bachelor of Science - BS - Hons in Marketing Technological University Dublin Aungier Street Campus

Marketing is the lifeblood of every organisation, big or small. From identifying opportunities and generating insights to developing products and services to meet the needs of customers and communicating value inside and outside the organisation, the marketing function is crucial in today’s global economy.

In this programme, you can acquire the knowledge, skills and competencies you need to function as a high-calibre marketing professional, both nationally and internationally.

You’ll be able to communicate and articulate a company’s vision, using digital and traditional marketing communication methods, and to design and implement marketing strategies and plans to ensure success. Subjects covered include communications, marketing, economics, marketing information systems, accounting, the Irish business environment, marketing management, marketing research, international marketing, management & strategy, and strategic marketing.

Work Placement

You can avail of a four-month placement in Year 3. This will give you real-world experience in a business setting. Placement partners include leading companies in all the key business sectors.

Alternatively, you can avail of a four-month placement in a European, US, Canadian or Asian partner university.

Study Abroad Options

You can take our Study Abroad Programme in any one of 56 universities across the globe in a European, US, Canadian or Asian partner university.

Technological University Dublin (TU Dublin) is Ireland’s first Technological University, offering a unique range of programmes and disciplines, with pathways to graduation from foundation and apprenticeship to undergraduate and doctoral levels. TU Dublin is the University where the arts, business, sciences, engineering and technology converge, and its 28,500 students and researchers come from all over Ireland and from all parts of the globe. TU Dublin has well-developed campuses in Dublin City and in the two largest areas of population growth in the Greater Dublin Region – Blanchardstown and Tallaght. Now, a new campus is being developed on a spectacular 73-acre site at Grangegorman in central Dublin. This is the largest higher education development project in Europe. The campus will provide an exceptional learning environment that supports research, innovation, and the advancement of knowledge and will welcome more than 10,000 students in September 2020. A further 5,000 students will relocate to the campus by 2022.

With an international outlook, TU Dublin welcome students and staff from around the world while TU’s strong international partnerships provide opportunities for student and staff exchange programmes, major cross-collaboration research projects, and employment opportunities. TU Dublin is immensely proud of its network of 100,000+ TU Dublin graduates who are making their careers here in Ireland and in 70 countries worldwide.

Aungier Street campus is built on the site as the former Jacob’s factory a historical site in Dublin 2, within a short walking distance of St Stephens Green and is extremely accessible by public transport from both sides of the city.

The campus extends 25,833 sqm (278,064sq ft) in total and accommodates 5,000 students. The campus houses the largest business school in Ireland. The campus is close to the Green Luas line stop at St Stephen’s Green. A range of cross-city Dublin Bus routes stop outside the campus, including the 15, 16, 140, 83, 122, 68. In 2023 the activity on this campus is scheduled to move across the Liffey to our flagship campus at Grangegorman.