Postgraduate Diploma in Advertising and Digital Marketing Bennett University

1. Curriculum Development: The curriculum has been developed under the supervision of the Marketing Heads of Times Internet Limited. The Editors carry out periodic reviews and suggest improvements that are in keeping with the changing technology. 2. Teaching Support: The students are addressed by top Mangers of Times Internet Limited who share their insights about digital marketing, content marketing and social media marketing with students. The curriculum has been made with the help of the Senior Managers of Times Internet Limited, India’s largest Internet company. The students learn to prepare presentations, create marketing collaterals, design and execute media plans, understand the dynamics of media buying, and explore the world of digital marketing. Besides this, the students are given an understanding of different advertising models, the working of an advertising agency and the basics of market research. The students are also exposed to the various communication theories expounded over the ages and they are taught to understand the overlaps between the fields of communication and marketing. In addition, they are provided a deep exposure to the world of the consumer, the driving force behind the industries under study.

Bennett University, established by the Times of India Group, is a private university located in Greater Noida, Uttar Pradesh, India. Since its inception in 2016, the university has aimed to provide a blend of academic excellence, practical learning, and a focus on research and innovation. The sprawling campus, spanning over 68 acres, is designed with state-of-the-art infrastructure and facilities to foster an environment conducive to learning and development.

The university offers a wide range of programs across various disciplines including Engineering, Management, Law, Media, and Liberal Arts. These programs are crafted in collaboration with renowned global institutions like Cornell University, Babson College, and edX, ensuring an international standard of education. The curriculum is regularly updated to meet the dynamic needs of industry and academia, with a strong emphasis on interdisciplinary learning and practical exposure.

Bennett University's faculty comprises distinguished academicians and industry experts, bringing a rich blend of academic and practical insights to the classroom. The university also emphasizes research, with numerous centers of excellence and research labs established to encourage innovation and exploration among students and faculty alike.

Apart from academics, Bennett University focuses on the holistic development of its students. The campus is equipped with modern amenities including a well-stocked library, state-of-the-art labs, sports facilities, and comfortable residential spaces. The university also has a vibrant campus life with various clubs, cultural events, and activities that provide students with a platform to showcase their talents and develop their interests.

Overall, Bennett University aims to nurture future leaders and professionals who are academically sound, socially responsible, and ready to face global challenges. Its commitment to excellence in education, research, and holistic development makes it a notable institution in India's higher education landscape.