Master of Arts - MA Digital Transformation Management CBS International Business School - Potsdam Campus

As one of the largest transformation processes in the history of mankind, digitalization is changing the demands placed on companies and business processes. In order to successfully shape digital change within companies, managers with extensive process management and IT know-how are needed.

The master's Degree in Digital Transformation Management offers you well-founded specialist knowledge on the opportunities and challenges of digitization as well as the efficient use of new IT technologies in companies. You will develop digital strategies and business models and gain insight into processes of innovation and change management.

With this degree, you acquire the competence profile to drive digital transformation in international companies.

In the master specialisation “Digital Transformation Management” you will deal with theoretical, strategic and technological aspects of digital change in companies. You will learn the characteristics of digital organisations, develop strategies for digital business models and learn how to implement them in companies. The basics of digital marketing will also give you an insight into the possibilities and limitations of online marketing activities. How do you establish a unified communications policy? And which technologies can be used resource-efficiently?

The Cologne Business School (CBS) is a internationally orientated, state-recognised university of applied sciences and counts as one of Germany's top Business Schools. Moreover, the CBS study programs are regularly checked by the tri-national accreditation agency, FIBAA (Foundation for International Business Administration Accreditation) as regards content, topicality and academic feasibility. As a consequence the CBS placed fourth among the top-ranked universities of applied sciences in Germany in the category: Business Administration (survey of „Wirtschaftswoche“ (Business Weekly).

Cologne Business School's mission statement is to design the study organisation and contents of the degree courses in accordance with the students' employability. International lecturers and rigid organisation enable efficient, forwardlooking studying. Small study groups and intense student support by the professors are the hallmark of the learning atmosphere at CBS and the reason for the considerable assessment in the current CHE Ranking.

A network of partner universities in several countries and intense contacts to the economy already provide the opportunity of gaining international study and work experience during studies. In addition to management courses and the classic business administration subjects, CBS also offers the best possible transfer of practical experience by way of business simulations and practical projects.

In addition, possible overseas stays, courses in personal skills and presentation techniques round off your qualification profile and prepare you competently for the requirements of internationally based companies.