Bachelor of Arts - BA in International Business - Marketing Management CBS International Business School - Potsdam Campus

Theoretically, the best product or service would have to assert itself in the market. In practice, however, marketing is often decisive. Why is a particular detergent the market leader? Why does a business software company have fans and others only have customers? Marketing is an art. And a science. During an International Marketing Management degree at CBS, you will learn marketing from scratch. From classic advertising to social media to digital marketing strategies. But these are only a few aspects – marketing managers today also master customer loyalty measures, procurement marketing and personnel marketing.

Dein Marketing Management Studium an der CBS ist eine Spezialisierung innerhalb des International Business Studiums. Unterrichtssprache ist Englisch. Du lernst in den Semestern 3 bis 6 die gesamte Bandbreite des Marketings kennen. Die Basis bildet Wissen rund um Konsumentenverhalten und das Management von Kundenbeziehungen sowie die Unternehmenskommunikation. So bist Du schon im 4. Semester für ein Business-Projekt bereit: Du löst eine reale Aufgabenstellung oder bearbeitest eine Case Study – und stellst am Ende Dein Ergebnis häufig sogar direkt den Unternehmensvertretern vor. Ideen und Ergebnisse präsentieren gehört zum wesentlichen Handwerkszeug für Deine spätere Karriere.

The Cologne Business School (CBS) is a internationally orientated, state-recognised university of applied sciences and counts as one of Germany's top Business Schools. Moreover, the CBS study programs are regularly checked by the tri-national accreditation agency, FIBAA (Foundation for International Business Administration Accreditation) as regards content, topicality and academic feasibility. As a consequence the CBS placed fourth among the top-ranked universities of applied sciences in Germany in the category: Business Administration (survey of „Wirtschaftswoche“ (Business Weekly).

Cologne Business School's mission statement is to design the study organisation and contents of the degree courses in accordance with the students' employability. International lecturers and rigid organisation enable efficient, forwardlooking studying. Small study groups and intense student support by the professors are the hallmark of the learning atmosphere at CBS and the reason for the considerable assessment in the current CHE Ranking.

A network of partner universities in several countries and intense contacts to the economy already provide the opportunity of gaining international study and work experience during studies. In addition to management courses and the classic business administration subjects, CBS also offers the best possible transfer of practical experience by way of business simulations and practical projects.

In addition, possible overseas stays, courses in personal skills and presentation techniques round off your qualification profile and prepare you competently for the requirements of internationally based companies.