Bachelor of Arts - BA in International Business – Digital Management CBS International Business School - Mainz Campus - Germany

Digital change does not only confront companies with the challenge to technically restructure processes and business procedures, but also to actively involve their employees during the entire change process. This requires managers to have special skills that go beyond the technical and methodological knowledge of business management. In the specialisation "Digital Management" in the Bachelor programme "International Business" you will acquire important specialist knowledge and skills in order to increase the efficiency and competitiveness of companies through digital strategies and to develop new digital business models. In addition to a basic understanding of digital technologies and their resource-conserving use in companies, students learn methods and techniques of innovation and change management. The specialisation "Digital Management" enables graduates to design digital transformation processes in international companies in business management.

As student of the Bachelor specialisation "Digital Management" you will learn to view the specifics of the digital economy from theoretical, strategic and technological perspectives. You will deal with starting points for digital organisation, digital products and processes and develop new business models with the help of techniques for developing ideas, visions and prototypes. An introduction to digital marketing will also give you a basic understanding of how products or services are marketed online using digital technologies.

Several practical phases are integrated into the curriculum so that you can optimally prepare yourself for the job market and get to know various aspects of different industries during your studies. For example, you will complete an eight-week internship during your lecture-free period and work on complex issues in a joint business project with corporate partners. Our Business Simulation Game also offers you the chance to apply your knowledge in practice. Our Career Service supports you in finding an exciting internship in Germany or abroad with a renowned company!

In addition, our soft skills courses teach you how to lead teams and communicate effectively with your fellow students at all levels of the hierarchy. Whether in a job interview or at an important final presentation - a confident appearance is the sum of your experience and targeted training in which you can improve your skills. with convincing charisma and rhetoric, you will always be successful in your working life.

In addition to these practical insights, you will strengthen your intercultural skills during your semester abroad. As CBS has a large network of partner universities, you can spend your semester abroad at one of over 120 universities all over the world. The International Office staff will assist you with your choice and the whole application process.

"The CBS International Business School is a state-recognized private business school. We offer accredited bachelor's , master's and MBA courses in German and English in full or part-time and as dual studies . The university is represented throughout Germany in Cologne , Mainz, Berlin/Potsdam , Aachen , Brühl , Neuss and Solingen . In addition, there are over 160 international partner universities worldwide where students canspend a semester abroad . In various rankings, HR managers and students confirm that CBS is the best private university of applied sciences for business administration in the Rhineland and is one of the best digital education providers in Germany.
Since 2016 The CBS International Business School have been part of the Stuttgart Klett Group, one of the leading German educational companies. Under our motto  Creating tomorrow , we bring together the players in our working world of tomorrow: We enable students to study business with an international focus and practical relevance, as well as dual courses of study with more than 800 corporate partners . Our focus is on the personal support of all students. We provide companies with a lively platform to position themselves as practice partners and future employers. In addition, we offer training and extra-occupational study programs.
The CBS faculty consists of over 70 professors who are supported by many freelance lecturers from the business world. CBS students benefit from the perfect mix of theory and practice. With around 30 percent international students from over 75 nations, we also offer a particularly intercultural study environment. We implement personal support through small learning groups and the active commitment of the CBS faculty and administration. Together , our students, alumni , faculty and service team form the CBS family.
Would you also like to become a part of the CBS? Find out more about us now and find out how you can shape your future with us."