Master of Science - MS in Strategic and Digital Marketing Rennes School of Business

The MSc in Strategic and Digital Marketing at Rennes School of Business is an advanced academic program designed to equip students with the skills and knowledge necessary to launch and manage successful marketing strategies in today's digital era. This course explores a variety of essential areas, including strategic marketing, digital marketing, brand management, consumer behavior, and data analysis. It's an innovative and practical course that offers hands-on experience, including projects with real companies, and internships. This program also emphasizes international aspects of marketing, preparing students to function effectively in a globally competitive environment. The course is taught in English and is suitable for students who have a strong interest in marketing and wish to specialize in this dynamic and evolving field.

Rennes School of Business (RSB) is a leading business school located in Rennes, France. Established in 1990, the institution has earned a reputation for its commitment to providing high-quality education and preparing students for successful careers in the global business environment.

The school is known for its international outlook, with a diverse student body representing numerous nationalities. This cultural diversity enriches the learning experience and prepares students to thrive in an increasingly globalized business world. RSB offers a range of programs at the undergraduate, graduate, and doctoral levels, covering areas such as management, finance, marketing, entrepreneurship, and more.

One of the notable aspects of Rennes School of Business is its emphasis on experiential learning and practical application of knowledge. The curriculum is designed to integrate theoretical concepts with real-world business challenges, ensuring that students develop the skills and insights needed to excel in their chosen fields. The school also maintains strong ties with industry partners, providing students with opportunities for internships, guest lectures, and networking events.

The faculty at RSB is composed of experienced academics and professionals who bring a wealth of knowledge to the classroom. Their diverse backgrounds and expertise contribute to a dynamic and engaging learning environment. Additionally, the school fosters a culture of research, encouraging faculty and students to participate in cutting-edge research projects that contribute to the advancement of knowledge in business and management.

Rennes School of Business is recognized for its commitment to sustainability and social responsibility. The institution integrates these values into its programs, encouraging students to consider the ethical and societal implications of business decisions. This focus on responsible business practices aligns with contemporary expectations for businesses to operate with a sense of purpose beyond profit.