Master of Science - MS in Marketing - Luxury Marketing NEOMA Business School

The 2-year MSc Marketing - Luxury Marketing program at NEOMA Business School provides students with a comprehensive understanding of luxury brand management, strategic marketing planning, brand communication, and consumer behavior understanding in the luxury industry. This specialized program combines theoretical knowledge with practical applications and provides students with the competencies required to face the new challenges posed by the luxury industry. Students also gain a solid foundation in traditional management disciplines including marketing, brand management, and strategy, supplemented by exposure to topics specific to the luxury industry, like Luxury Retail, Luxury Services, Luxury and Innovation, Luxury and Digital, Art and Luxury. It is designed to develop students’ abilities to create, implement and evaluate luxury marketing strategies and it helps them to develop a strategic understanding of the luxury market. Through various projects, assignments, and internships, students can also gain hands-on experience in the luxury industry, creating a great launchpad for graduates to secure jobs in luxury brand management, marketing, and more. Additionally, the program aims to provide students with both a local and global perspective on luxury marketing, preparing them to work anywhere in the world. Both French and global luxury businesses are examined throughout the course, and students additionally benefit from guest speakers from the luxury industry, visits to luxury businesses, and a proposed study tour to fashion capitals of the world.

NEOMA Business School, established in 2013, is a result of the merger between Reims Management School and Rouen Business School, both of which have a long history dating back to the late 19th and early 20th centuries. Located in France, NEOMA has campuses in Reims, Rouen, and Paris, making it strategically positioned in significant economic and cultural hubs.

The school offers a wide range of programs, including Bachelor, Master in Management, specialized Masters, MBAs, Executive Education, and a Doctoral program. These programs are designed to cater to various stages of a professional career, from undergraduate students to experienced executives. NEOMA has a strong international focus, reflected in its diverse student body and faculty, partnerships with numerous universities worldwide, and a variety of international programs. This international orientation is a key aspect of its educational approach, aiming to prepare students for a global business environment.

NEOMA is distinguished by its commitment to innovation and digital transformation. It has made significant investments in digital learning tools and techniques, including the use of virtual reality in its curriculum. This innovative approach is not only about integrating technology into teaching but also about developing a mindset that embraces change and innovation.

The school's research activities are another cornerstone, with several research centers focusing on areas like finance, marketing, and supply chain management. This research contributes to the academic rigor of its programs and ensures that the curriculum is informed by the latest business insights and trends.

NEOMA's alumni network is robust and active, providing graduates with a valuable resource for networking and professional opportunities. The school is accredited by EQUIS, AACSB, and AMBA, testifying to its high academic standards and its recognition within the global educational community. These accreditations also reflect its commitment to continuous improvement and excellence in business education.

Overall, NEOMA Business School stands out for its blend of historical roots and forward-looking approach, its international outlook, innovative teaching methods, and strong commitment to research and academic excellence.