Master of Science - MS in Marketing - Luxury Marketing NEOMA Business School

The MSc Marketing - Luxury Marketing program at NEOMA Business School is a 15-month specialized degree aimed at equipping students with the complex skills needed to manage and market luxury brands. It provides a deep understanding of the unique market dynamics in the luxury sector and presents insights into the development of global strategies for luxury goods and services. The curriculum includes business fundamentals, luxury brand management, luxury customer experience, digital marketing, and international business development. Students engage in real-life cases and hands-on projects, have opportunities for internships, and benefit from exposure to industry experts. The unique educational approach allows students to master both the business and the creative sides of luxury marketing. The program is taught in English.

NEOMA Business School, established in 2013, is a result of the merger between Reims Management School and Rouen Business School, both of which have a long history dating back to the late 19th and early 20th centuries. Located in France, NEOMA has campuses in Reims, Rouen, and Paris, making it strategically positioned in significant economic and cultural hubs.

The school offers a wide range of programs, including Bachelor, Master in Management, specialized Masters, MBAs, Executive Education, and a Doctoral program. These programs are designed to cater to various stages of a professional career, from undergraduate students to experienced executives. NEOMA has a strong international focus, reflected in its diverse student body and faculty, partnerships with numerous universities worldwide, and a variety of international programs. This international orientation is a key aspect of its educational approach, aiming to prepare students for a global business environment.

NEOMA is distinguished by its commitment to innovation and digital transformation. It has made significant investments in digital learning tools and techniques, including the use of virtual reality in its curriculum. This innovative approach is not only about integrating technology into teaching but also about developing a mindset that embraces change and innovation.

The school's research activities are another cornerstone, with several research centers focusing on areas like finance, marketing, and supply chain management. This research contributes to the academic rigor of its programs and ensures that the curriculum is informed by the latest business insights and trends.

NEOMA's alumni network is robust and active, providing graduates with a valuable resource for networking and professional opportunities. The school is accredited by EQUIS, AACSB, and AMBA, testifying to its high academic standards and its recognition within the global educational community. These accreditations also reflect its commitment to continuous improvement and excellence in business education.

Overall, NEOMA Business School stands out for its blend of historical roots and forward-looking approach, its international outlook, innovative teaching methods, and strong commitment to research and academic excellence.