Bachelor Business and Marketing ICD Business School

The Bachelor Business and Marketing in Paris is a unique professional experience. Through internships and work-study programs, you'll gain professional experience in marketing and business development that is recognized by companies. The Bachelor Business and Marketing teaching staff and ICD Business School professors will be happy to support you individually in this adventure, and to give you all the help you need to bring your projects to fruition. In 3rd year, you can choose to specialize in either business development or digital marketing and e-business, to validate your technical skills.

ICD Business School (Institut International du Commerce et du Développement), founded in 1980, is a renowned French business school that offers a wide range of programs in marketing, business development, international trade, and event management. A member of the IGENSIA Education Group, ICD operates across key French cities including Paris, Toulouse, and Lyon, providing students with access to dynamic learning environments in both urban and academic settings.

ICD is known for its strong international orientation. With over 80 partner universities across the globe, it offers numerous study abroad opportunities, dual-degree programs, and exchange agreements. The curriculum is designed to promote global awareness, with many courses taught in English and a strong emphasis on cross-cultural competence. The school actively participates in the Erasmus+ program and holds the "Bienvenue en France" label, recognizing its welcoming environment for international students.

Academically, ICD offers a range of state-recognized programs, including a Bachelor’s in Business Development and Marketing, and a Grande École Program (a five-year master's level course) accredited by EFMD. It also provides specialized MBA and MSc programs tailored to current business demands.

ICD Business School is a member of the Conférence des Grandes Écoles and the Union des Grandes Écoles Indépendantes, which ensures a high standard of academic excellence and professional relevance. With a mission to prepare responsible, innovative, and globally-minded professionals, ICD blends academic rigor with practical experience, making it a strong choice for students aiming to pursue successful international business careers.