MIM- Marketing and Retailing ESSCA School of Management

The MIM - Marketing and Retailing program at ESSCA School of Management is a comprehensive educational course that effectively trains students to become competent, well-rounded professionals in the field of marketing and retailing. The program, which is offered at the school's campuses in Angers and Bordeaux, seamlessly combines theoretical learning with practical application, thereby empowering students to excel in real-world business scenarios. The program equips students with a firm knowledge of the principles and methodologies of marketing, along with insights into the rapidly evolving retail industry. It covers critical topics such as customer relationship management, digital marketing, product management, or retail and shopper marketing. This diversity of subjects presents students with a holistic picture of the marketing and retailing world, and the varied skills they acquire can be adapted to different roles or industries. Furthermore, the MIM - Marketing and Retailing program focuses on inculcating much-needed soft skills in students, such as leadership, teamwork, effective communication, and problem-solving. Regular seminars, workshops, and guest talks by industry experts supplement the students' learning, and timely internships offer them the chance to apply their classroom knowledge to practical situations. The program, offered by the renowned ESSCA School of Management, boasts a high employment rate for its graduates. It is designed keeping in mind the latest trends and challenges that the marketing and retailing industry face. It helps create professionals who not only possess the technical know-how of the field, but are also adept at strategizing, decision-making, and offering innovative solutions to ever-evolving problems. Studying at either the Angers or Bordeaux campus offers students an enriching cultural experience and access to a strong network of alumni, faculty, and industry partners. It is a program that optimally prepares students to navigate and succeed in their future marketing and retailing careers.

Founded in 1909, the ESSCA School of Management is a prestigious French Grande École renowned for its excellence in business education. It has established itself as a leading institution in the field, characterized by its innovative programs and global reach.

One of the standout features of ESSCA is its wide-ranging portfolio of academic programs. These include Bachelor, Master, and MSc degrees, covering areas such as finance, marketing, and management. The diversity of these programs allows students to tailor their educational journey to their specific interests and career goals, ensuring a comprehensive learning experience that is both rigorous and relevant to contemporary business challenges.

ESSCA holds the distinction of being one of the few business schools worldwide to have obtained the triple crown of international accreditations: AACSB, EQUIS, and AMBA. This achievement signifies the school's commitment to maintaining the highest standards in business education. Furthermore, ESSCA was the first business school in France to introduce a five-year Grande Ecole program that integrates the undergraduate and master’s cycles, showcasing its innovative approach to education.

The school's course offerings span various disciplines, including marketing, business, finance, human resources, digital, and consulting. These programs are designed to equip students with the skills and knowledge needed to excel in the rapidly evolving business landscape.

Moreover, ESSCA's expansion beyond its historical base in Angers to include campuses in Paris, Aix-en-Provence, Lyon, Bordeaux, Cholet, Budapest, and Shanghai reflects its global orientation. This international presence not only enhances the school's reputation but also provides students with invaluable opportunities for global exposure and intercultural learning.

In sum, the ESSCA School of Management combines a rich history of academic excellence with a commitment to innovation and internationalism, offering students a dynamic and comprehensive education in business and management.