Master of Science - MS in International Luxury Marketing ESSCA School of Management

The Msc in International Luxury Marketing program at ESSCA School of Management is an intensive, one-year full-time program designed to equip students with a comprehensive understanding of the global luxury market and the necessary skills to manage luxury brands. This program is tailored especially for those with a passion for the luxury industry, ranging from fashion and design to cars and real estate. Each course in the program specifically caters to different aspects of luxury marketing. From Luxury Brand Management, Luxury Consumer Behavior, Digital Marketing in Luxury to Sustainable Luxury, Retail, and Luxury Services. These courses are taught by world-renowned professors as well as highly experienced industry professionals. The staff is committed to delivering a high-quality education that combines academic theory with the practical skills required in the luxury marketplace. International in nature, the program also provides opportunities for students to immerse themselves in luxury markets around the world. Field trips to luxury capitals such as Paris, London, and Milan are key components of the program. Students will have the opportunity to visit prestigious luxury companies, meet top executives and understand the behind-the-scenes of this exclusive industry. A strong focus on practical skills is also cemented through the program’s emphasis on real-life case studies and the final Capstone Project, which requires students to solve actual business challenges faced by luxury companies. This not only helps students apply what they have learnt but also provides a solid foundation for their future careers in luxury management. Furthermore, ESSCA School of Management's solid connections with numerous luxury companies provide students with ample opportunities for internships and job placements. This program, with its robust curriculum and excellent industry links, offers students a unique gateway into the world of luxury marketing. Aimed at graduates who aspire to work in the luxury sector, the Msc in International Luxury Marketing at ESSCA School of Management offers a truly immersive, comprehensive, and practical education in the world of luxury.

Founded in 1909, the ESSCA School of Management is a prestigious French Grande École renowned for its excellence in business education. It has established itself as a leading institution in the field, characterized by its innovative programs and global reach.

One of the standout features of ESSCA is its wide-ranging portfolio of academic programs. These include Bachelor, Master, and MSc degrees, covering areas such as finance, marketing, and management. The diversity of these programs allows students to tailor their educational journey to their specific interests and career goals, ensuring a comprehensive learning experience that is both rigorous and relevant to contemporary business challenges.

ESSCA holds the distinction of being one of the few business schools worldwide to have obtained the triple crown of international accreditations: AACSB, EQUIS, and AMBA. This achievement signifies the school's commitment to maintaining the highest standards in business education. Furthermore, ESSCA was the first business school in France to introduce a five-year Grande Ecole program that integrates the undergraduate and master’s cycles, showcasing its innovative approach to education.

The school's course offerings span various disciplines, including marketing, business, finance, human resources, digital, and consulting. These programs are designed to equip students with the skills and knowledge needed to excel in the rapidly evolving business landscape.

Moreover, ESSCA's expansion beyond its historical base in Angers to include campuses in Paris, Aix-en-Provence, Lyon, Bordeaux, Cholet, Budapest, and Shanghai reflects its global orientation. This international presence not only enhances the school's reputation but also provides students with invaluable opportunities for global exposure and intercultural learning.

In sum, the ESSCA School of Management combines a rich history of academic excellence with a commitment to innovation and internationalism, offering students a dynamic and comprehensive education in business and management.