Master in Management (Grande Ecole) - Marketing & Communication (EMLV Business School ) De Vinci Higher Education

The Master in Management (Grande Ecole) - Marketing & Communication program at EMLV Business School, which is a part of the De Vinci Higher Education, is a comprehensive study path integrating knowledge of strategic marketing, branding, and multi-channel communication. It is meticulously designed to help learners understand the dynamics of global business trends, customer behavior, and brand development in a digital age. The program equips students with the essential skills and competencies required to analyze, manage, and resolve complex marketing and communication challenges. It uses a blend of theoretical, practical and case study approaches to stimulate creativity and analytical thinking. Topics covered include brand management, consumer behavior, digital marketing, international marketing, and communication strategies. The curriculum of the Grande Ecole program gives an opportunity to dive deeply into the various aspects of marketing and communication. Meanwhile, it aspires to develop higher order skills such as leadership, critical thinking, collaboration, and adaptability among its participants. In addition to the conventional classroom-based teaching, the program offers real-world exposure through internships, study abroad options, company visits, workshops, and direct interactions with industry professionals. This gives students valuable industry experience and helps them build robust professional networks. The Marketing & Communication track of the EMLV Business School's Master in Management (Grande Ecole) caters to those aiming for a career in marketing management positions in any type of organization, offering them an academic experience par excellence. The program cultivates individuals to become competent professionals, fully prepared to embrace the diverse challenges in the dynamic fields of marketing and communication.

Leonardo da Vinci Higher Education is a network of schools located primarily in France, with a focus on providing students with an innovative and international learning experience. The network, named after the famous Italian polymath Leonardo da Vinci, consists of various institutions that specialize in different fields of study, reflecting the diversity of da Vinci's own interests and expertise.

The core philosophy of the network centers on a multidisciplinary approach to education, encouraging students to develop a broad range of skills and knowledge. This approach is in line with the Renaissance ideals of universal knowledge and the development of well-rounded individuals. The network's curriculum often integrates various disciplines, blending science, technology, engineering, arts, and mathematics, an approach commonly referred to as STEAM.

Institutions under the Leonardo da Vinci Higher Education network offer a wide array of programs, including engineering, business, marketing, design, and digital media. These programs are designed to equip students with both theoretical knowledge and practical skills, preparing them for the rapidly evolving global job market. Many of these programs also emphasize innovation, entrepreneurship, and sustainability, aligning with contemporary global challenges and opportunities.

International exposure is another key aspect of the Leonardo da Vinci educational experience. The network has strong international links and partnerships with educational institutions worldwide. These connections facilitate student exchanges, international internships, and collaborative projects, enabling students to gain valuable global perspectives and cultural insights.

Furthermore, the network's commitment to innovation extends to its teaching methodologies and campus facilities. State-of-the-art technology, modern learning spaces, and an emphasis on interactive and experiential learning are hallmarks of the Leonardo da Vinci educational approach. The network aims to not only impart knowledge but also to foster critical thinking, creativity, and lifelong learning skills among its students.