Business Administration Sales & Digital Marketing with Practicum Sprott Shaw Richmond College

Business Administration Sales & Digital Marketing graduates can manage the marketing activities for a wide range of businesses and organizations and can also be employed by advertising, digital, and public relations agencies.

Learning Objectives:

• Develop strategic marketing plans

• Conduct primary and secondary market research

• Manage various digital marketing channels such as social media

• Evaluate return on investment for various marketing media

• Use search engine optimization and web analytics to improve profitability

• Devise and execute effective sales presentations and negotiation strategies

• Perform accounting activities and analyze financial statements

• Productively use MS Office including Word and Excel

• Communicate effectively using various communication channels

This program includes a practicum placement. This experience within a workplace enables instructional staff to observe the student in a practice situation while providing the student with the opportunity to gain direct exposure to their chosen career field.

As one of the oldest educational institutions in Canada, with 116 years of history, Sportt Shaw is very proud of the role they have continued to play in the education of both domestic and international students in British Columbia.

Sprott Shaw College is committed to providing a learning experience based on Quality Assurance principles. This is evidenced by its College receiving Designated Institution status by the Private Training Institutions Branch of the Ministry of Advanced Education and by the Education Quality Assurance (EQA) designation from the Province of British Columbia.

Students and their families can be confident in the decision to attend one of Sprott Shaw’s 16 campuses. As a progressive institution, Sprott Shaw continue to evolve its campuses, enhance their current programs, and add new courses and programs to meet the needs of an ever changing world. Sprott Shaw is proud of its educational model and are always proactively looking for new ways to better serve their students.

Sprott Shaw Vancouver – Seymour College Campus is located on Seymour Street, just a few blocks away from Pacific Centre Shopping Mall. Sprott Shaw College has a long-standing reputation of equipping the students with innovative ways of thinking across its accredited campus locations. Sprott Shaw have over 130 career-focused college programs, monthly start dates, flexible scheduling, and career placement assistance.