Double Bachelor in Business and Marketing Monash University

The Bachelor of Business and Bachelor of Marketing at Monash University is a dual degree program that equips students with a comprehensive understanding of business principles and specialized knowledge in marketing.

The Bachelor of Business portion of the program covers broad aspects of business including accounting, economics, finance, management, and marketing, providing students with a holistic understanding of the complex world of business. It aims to train students in critical thinking, decision-making, and problem-solving skills beneficial in a business environment.

The Bachelor of Marketing portion of the program focuses on marketing strategies, branding, communication, consumer behaviour and market research. It is designed to prepare students with the necessary skills and expertise to identify and meet market needs, setting them up for success in a career in marketing.

Throughout the program, students also have opportunities for internships, study tours, and networking activities, enhancing their practical experience and industry connections. The program is designed to foster innovative thinkers with great adaptability, ready to tackle all kinds of challenges in the contemporary commercial world.

Monash University, based in Melbourne, Victoria, Australia, is one of the country's leading educational institutions and is renowned for its research output, diverse range of academic programs, and vibrant campus life. It was named after the prominent Australian military leader and engineer Sir John Monash and was established in 1958, making it the second oldest university in the state of Victoria.