About Us | Study Abroad | MSM Unify

Study in Canada

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A hassle-free visa process, affordable tuition fees, and highly-ranked universities are some of the many reasons why Canada is the most sought-after study-abroad destination.

Study in Australia

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Every year over 637,000 International students choose to study in Australia for a variety of reasons such as the availability of several undergraduate, postgraduate, and part-time work programs.

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About Us

Vision

Building Nations with Education and Workforce Development

Laul Global is a global leader in education solutions, bridging the gap between students, institutions, and governments through innovation, collaboration, and sustainable impact. With over 190,000+ students empowered, 50,000+ programs offered, and a presence in 21 countries, we are committed to transforming access to international education. Our AI-powered platform, MSM Unify, simplifies the study abroad journey by connecting students to 1,500+ campuses worldwide and offering end-to-end support, from course selection and scholarships to visa assistance, loans, test prep, and accommodation, making global education more accessible than ever.

Mission (By 2028)

Empower 5 Million Learners, Partner with Industry, Institutions, and Government

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Laul Global - Core Values

At Laul Global, our core values shape our culture, guide our actions, and drive our mission to build nations through education and workforce development. These values define how we operate, make decisions, and collaborate with our partners to create meaningful, lasting change.

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Purpose - Driving Meaningful Change

We exist to make a difference. Our purpose is to transform lives by expanding access to education, building career opportunities, and driving workforce innovation. Everything we do is rooted in the mission to empower individuals and communities for a better future.

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Integrity - Doing Whatโ€™s Right, Always

Trust is the foundation of our success. We uphold the highest standards of honesty, transparency, and ethics in every action and partnership. We take responsibility for our commitments, ensuring we operate with fairness, accountability, and credibility.

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Impact - Creating Lasting Transformation

We measure success by the real-world difference we make. Whether itโ€™s enabling student success, supporting institutional growth, or shaping workforce development, we focus on delivering tangible results that improve lives, economies, and societies.

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Agility - Adapting, Evolving, Leading

In an ever-changing world, adaptability is key. We embrace change, drive innovation, and anticipate future needs in education and workforce transformation. By staying agile, we remain at the forefront of global industry shifts.

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Frugality - Maximizing Impact with Smart Decisions

We believe in doing more with less. By using resources wisely and making efficient, strategic investments, we ensure long-term sustainability. Frugality allows us to expand access to education and workforce solutions without compromising quality.

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Collaboration - Growing Together, Succeeding Together

We believe in the power of partnerships. Our success is built on strong collaborations with industry leaders, academic institutions, and governments to create shared opportunities for learning, employment, and national progress.

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People - Empowering Talent, Inspiring Growth

People are at the heart of everything we do. We are committed to developing talent, nurturing leadership, and creating opportunities for personal and professional growth. Whether itโ€™s learners, employees, or industry partners, we believe in unlocking potential and driving success.

Laul Global - Leadership Principles

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At Laul Global, leadership is about inspiring change, driving results, and creating lasting impact. These principles guide how we lead, collaborate, and innovate to build a future where education and workforce development empower nations.

Purpose - Leading with Vision & Impact

We drive meaningful change by making bold decisions that align with our mission. Every leader at MSM is committed to expanding access to education, transforming careers, and shaping the future of workforce development.

Trust and ethics define our leadership. We uphold the highest standards of honesty, transparency, and accountability, ensuring that every decision is made with fairness and credibility.

We measure leadership by the results we deliver. Whether in student success, institutional growth, or workforce transformation, we focus on achieving tangible, positive outcomes.

We embrace change, make swift decisions, and stay ahead of global trends. By continuously innovating and anticipating future needs, we remain at the forefront of education and workforce transformation.

We believe in doing more with less through strategic, efficient use of resources. Our leadership ensures sustainable expansion, responsible investments, and long-term impact without waste.

We believe in the power of partnerships. Strong collaboration within our teams and across industry, academia, and government enables us to drive collective success.

People are at the heart of great leadership. We invest in our teams, nurture talent, and create opportunities for growth, ensuring that individuals thrive and organizations succeed.

Great leaders rely on facts, not assumptions. We use data, research, and analytics to guide strategies, measure success, and drive better outcomes.

We embrace bold thinking and new ideas. Leaders at MSM push boundaries, experiment, and create better solutions to continuously improve education and workforce development.

Effort alone is not enough- we focus on outcomes that create long-term impact. Leaders at MSM take ownership of goals, execute with precision, and ensure measurable success.

Who do we serve?

Together, we build a world where everyone has the opportunity to succeed

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Institutions

We host a wide network of the worldโ€™s top-rated institutes across 20 countries. Meet talented students, a global network of agents, and industry partners on one platform.

Agents

Connect with higher institutions directly. Join a well-established network of higher education partners and leverage a rich portfolio of over 50,000 programs for students.

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Students

An all-in-one student marketplace that offers free and up-to-date resources, smart agent matching, and an online forum for connecting with experts and peers.

Why choose MSM Unify?

50,000+ programs. 1,500+ Institutional campuses. 21 destinations.
Unlimited reasons for you to choose MSM Unify for your study abroad experience

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AI-powered platform to curate top options as per your preferences
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Expert counseling and guidance available 24x7
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End-to-end assistance to empower overseas education

Our leadership team

Sanjay Laul
Sanjay Laul
Founder

Sanjay Laul is the Founder of MSM Unify. A visionary leader in global education, he has transformed international student mobility and workforce development since founding MSM Unify in 2013. Sanjay has built a platform connecting students, institutions, and industry partners across multiple regions. He drives scalable education models and workforce training programs that bridge education and employment. Leading a team of over 1,000 professionals, he continues to expand MSM Unifyโ€™s global presence and influence. His leadership continues to shape policies, innovate, and expand MSM Unifyโ€™s impact globally.

Jeetender Singh COF
Jeetender Singh
Chief Operating Officer (COO) - Student Recruitment, Global

Jeetender Singh is the Chief Operating Officer โ€“ Student Recruitment, Global at MSM Unify. With over 21 years of leadership experience across EdTech, Banking, and Insurance, he has successfully managed large-scale teams of 3,000+ professionals, driven consistent revenue growth, and delivered P&L success across organizations ranging from start-ups to Fortune 100 companies. At MSM Unify, Jeetender leads the global student recruitment strategy, expanding pathways for learners worldwide and driving the next phase of MSMโ€™s growth journey. His career reflects resilience, foresight, and a strong commitment to creating meaningful impact in education. Jeetenderโ€™s proven expertise in building and scaling high-performance teams further strengthens MSM Unifyโ€™s mission of connecting learners and institutions worldwide.

Ram Niwas CTO
Ram Niwas Bhardwaj
Chief Technology & Product Officer (CTPO)

Ram is the Chief Technology & Product Officer at MSM Unify. With over 22+ years of expertise in product leadership, AI-driven platforms, SaaS, and scalable edtech solutions, Ram has a proven record of transforming technology ideas into impactful global products. At MSM Unify, he leads the organizationโ€™s global technology and product strategy, focusing on building next-generation platforms for learners, institutions, and agents. His career reflects deep technical expertise, visionary leadership, and a strong commitment to driving innovation, scalability, and digital transformation in education technology. Ramโ€™s leadership plays a pivotal role in advancing MSM Unifyโ€™s mission of empowering learners and institutions through cutting-edge technology and seamless user experiences.

Kim Coon
Kim Coon
Vice President, Business Development (US)

Kim Coon is the Vice President for Business Development in the United States at MSM Unify. With over 25-years of executive-level management experience in the higher education, state and local government, and private sector, Kim brings a wealth of skills in team leadership, project management, and achieving top-tier results. His extensive expertise and consultative,ย  collaborative approach in navigating the complex landscape of higher education management aligns perfectly with MSMโ€™s strategic goals. In his role, Kim is instrumental in driving MSMโ€™s US business development efforts, focusing on enhancing partnerships with educational institutions across the USA and leveraging his global business and higher-education experience to expand access to quality education worldwide. His leadership and strategic vision will be key to MSMโ€™s continued growth and success.

Babita
Babitha Vadamodula Leclรจre
Vice President of Partnerships

Babitha Vadamodula Leclรจre is the Vice President of Partnerships at MSM Unify. With over 15 years of senior leadership experience, her expertise includes business development, go-to-market strategy, sales leadership, international university partnerships, and data-driven decision-making. Babitha has consistently driven strong revenue growth, expanded market presence, and built high-performing sales teams across regions such as South Asia, Europe, the USA, Australia, and the Middle East.ย  Her vast knowledge in navigating the intricate landscape of international higher education management aligns seamlessly with MSMโ€™s strategic objectives.ย  In her position at Laul Global๏ปฟ, Babitha will lead global business development initiatives, drive strategic partnerships, and manage sales operations to support institutional partners and broaden MSMโ€™s reach in key markets. Her leadership will be essential in accelerating MSMโ€™s growth while fostering innovation and engagement across all regions

Kevin Fรคgner Santos (1)
Kevin Fรคgner Santos
Vice President โ€“ Partnerships and Thought Leadership

Kevin Fรคgner Santos is the Vice President โ€“ Partnerships and Thought Leadership at MSM Unify. Based in Paris, France, Kevin leads the organizationโ€™s partnership strategy with a primary focus on Canada, the UK, and Europe. He brings extensive experience in revenue growth, strategic collaborations, and international education. In addition to driving business development, Kevin plays a key role in shaping MSM Unifyโ€™s voice in the global education sector. He represents the organization at major industry events and leads key thought leadership initiatives around the world.

History

Building a foundation of excellence and innovation

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Letโ€™s Shape the Future Together

At MSM Unify, we believe education is the most powerful driver of inclusive growth.
Whether youโ€™re a student, institution, or government – we invite you to be part of a transformative journey thatโ€™s building nations through education.

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