Bachelor of Science - BS Marketing

From market research and product design to advertising and sales, marketing is the process of planning and executing the distribution of ideas, goods, and services. In marketing, you will learn to identify, understand, and satisfy the needs of consumers and organizations. The curriculum teaches you to see the "big picture" of the overall marketing process while you learn about specialized marketing activities such as advertising, product development, and sales. During the capstone marketing course, you will take an in-depth look at buyer behavior and market research, as you design a marketing plan to deliver a product or service effectively and efficiently to the target market for a real organization. In addition to core marketing classes, electives allow you to specialize in advertising, entrepreneurial marketing, international marketing, Internet marketing, promotion management, retail marketing or even sales management or product innovation (if you are interested in sales) — offering a highly desirable set of skills.