Bachelor of Business Administration in Marketing Management

The Bachelor of Business Administration in Marketing Management at Kwantlen Polytechnic University is a four-year degree program that prepares students for various roles in business and marketing. The program offers a comprehensive study of core business principles, including finance, economics, operations, and human resources. In terms of marketing, students delve into the strategic and creative aspects of the field, learning about market research, consumer behavior, digital marketing strategies, branding, and more. The program encourages critical and creative thinking, problem-solving, and ethical decision-making, along with the development of communication and leadership skills. Through coursework, case studies, team projects, and internships, students apply their learning in real-world business scenarios. Upon graduation, students are equipped to pursue a variety of marketing and business roles in diverse industries. The program can also serve as a stepping stone to advanced studies in business or marketing.