The partnership will strengthen IESA’s visibility across global markets and connect aspiring students with career-focused education in arts and cultural management.
PARIS, FRANCE / TORONTO, CANADA : MSM Unify, a global education platform connecting students, institutions and recruitment partners, has announced a new Global Marketing Office partnership with IESA arts&culture, a Paris-based institution specialising in education for the arts and cultural sectors.
Through this partnership, MSM Unify will support IESA arts&culture in strengthening its international outreach, building awareness across key student markets and connecting prospective learners with its portfolio of English-taught programmes.
Founded in 1985, IESA arts&culture is a private higher education institution focused on careers across the art market, performing arts, film and audiovisual production, music, heritage and cultural communication. Its international offering includes a Bachelor in Arts Management and postgraduate programmes in areas such as contemporary art, performing arts management, arts and cultural management, and cultural heritage.
The institution’s educational model combines the critical study of art and culture with practical, industry-facing learning. Students engage with museums, galleries, historic sites and cultural organisations across Paris while gaining exposure to professionals working within the creative economy.
Under the Global Marketing Office model, MSM Unify will work with IESA arts&culture to strengthen its market presence, support student recruitment initiatives and communicate the institution’s academic and professional proposition to a wider international audience.
Sanjay Laul
Founder MSM Unify
“Global education should do more than move students between countries. It should connect individual ambition with institutions capable of giving it direction, discipline and global relevance. Through this partnership, we aim to bring IESA’s distinctive approach to arts and cultural education closer to students who want to build meaningful careers within the global creative economy.”
The partnership arrives at a time when careers in the cultural and creative industries are expanding beyond traditional artistic roles. The sector increasingly requires professionals in areas including cultural entrepreneurship, production, curation, communication, audience development, fundraising and strategic management.
Fanlin Kong
“The cultural and creative industries need professionals who can think internationally while remaining deeply connected to art, context and community. Our collaboration with MSM Unify will help us introduce IESA’s academic philosophy and professional approach to a wider generation of global learners.”
By combining IESA arts&culture’s specialist expertise with MSM Unify’s international network and market-development capabilities, the partnership aims to make arts and cultural management education more visible and accessible to students across emerging and established international markets.
The collaboration also reflects a shared belief that the future of culture will be shaped not only by artists and creators, but also by professionals who understand how to manage institutions, build audiences, lead creative organisations and sustain cultural work at a global level.
About IESA arts&culture
IESA arts&culture is a private higher education institution located in Paris and specialising in careers related to art and culture. Founded in 1985, the institution offers programmes across the art market, performing arts, film and audiovisual production, music, heritage and cultural communication. Its international department delivers English-taught undergraduate and postgraduate programmes for students seeking careers in the global arts and cultural sectors.
Website: https://www.iesa.edu/
About MSM Unify
MSM Unify is a global education platform supporting institutions, students, and channel partners across international education markets. MSM Unify helps institutions strengthen student recruitment, enrollment management, and education delivery through technology, services, and global market expertise. For more information, visit
Website: https://www.msmunify.com/
Media Contact
MSM Unify
Email: marketing@msmunify.com
Website: www.msmunify.com
IESA arts&culture
Website: www.iesa.edu
