Roles and Responsibilites

• Strategic Leadership
• Define and execute MSM Unifys Global Student Mobility strategy aligned with overall business objectives.
• Drive sustainable revenue growth through expansion into existing and emerging international education markets.
• Develop long-term business plans, market penetration strategies, and global expansion initiatives.
• Establish annual business targets and ensure achievement of revenue, profitability, and market share objectives.
• Global Student Recruitment
• Lead worldwide student recruitment operations across all destination countries.
• Develop innovative recruitment strategies to maximize student acquisition and application conversion.
• Build scalable recruitment models leveraging technology, AI, and digital transformation.
• Ensure consistent achievement of recruitment targets across all regions.
• Global Partner Network Development
• Build and strengthen relationships with education agents, recruitment partners, sub-agents, and institutional partners globally.
• Develop strategies to expand MSM Unifys global recruitment partner network.
• Increase recruiter engagement, productivity, and application volumes.
• Make partner enablement programs, certification initiatives, and performance management frameworks.
• Institutional Partnerships
• Strengthen strategic relationships with universities, colleges, pathway providers, and education institutions worldwide.
• Collaborate with institutional partners on recruitment campaigns, enrollment planning, and market expansion initiatives.
• Negotiate commercial agreements and partnership frameworks that support long-term growth.
• Business Growth Market Expansion
• Identify new geographical markets and growth opportunities.
• Develop go-to-market strategies for new destination countries and student source markets.
• Monitor international education trends and competitor activities to maintain competitive advantage.
• Lead strategic business initiatives that improve market positioning and brand presence.
• Revenue Commercial Excellence
• Own overall revenue, profitability, and business performance for the Global Student Mobility division.
• Monitor sales performance across global markets and implement corrective actions where necessary.
• Develop pricing, incentive, and commercial strategies to maximize business growth.
• Drive continuous improvement in recruitment efficiency and operational productivity.
• Leadership Talent Development
• Build, mentor, and lead regional directors, country managers, and functional leadership teams.
• Foster a high-performance, accountable, and customer-centric culture.
• Establish leadership succession planning and capability development initiatives.
• Drive employee engagement, collaboration, and organizational excellence.
• Data-Driven Decision Making
• Utilize business intelligence, analytics, and market insights to support strategic decisions.
• Track recruitment performance through dashboards and KPIs.
• Analyze conversion funnels, recruiter productivity, institutional performance, and market trends.
• Ensure data-driven planning and resource allocation.
• Cross-Functional Collaboration
• Work closely with Product, Technology, Marketing, Admissions, Operations, Finance, and Partner Success teams.
• Drive innovation through digital transformation and AI-enabled recruitment solutions.
• Ensure seamless student and partner experiences across the recruitment lifecycle.
• Key Performance Indicators KPIs
• Global Revenue Growth
• Student Enrollment Targets
• Application Volume Growth
• Partner Acquisition Activation
• Institutional Partnership Growth
• Market Expansion
• Conversion Rates
• Customer Satisfaction