Roles and Responsibilites

• Key Responsibilities
• Sponsorship Strategy
• Develop and implement a comprehensive sponsorship strategy aligned with business objectives.
• Identify and prioritize potential sponsors based on strategic fit and revenue potential.
• Stay updated with industry trends and sponsorship best practices.
• Sponsor Relationship Management
• Build and maintain strong relationships with current and prospective sponsors.
• Conduct needs assessments to understand sponsor objectives and expectations.
• Ensure high levels of sponsor satisfaction and engagement.
• Proposal Development
• Make compelling sponsorship proposals and presentations.
• Customize proposals to align with sponsor objectives.
• Collaborate with internal teams to ensure sponsorship deliverables are achievable.
• Contract Negotiation
• Negotiate and finalize sponsorship agreements.
• Work closely with Legal and Finance teams to ensure contract compliance.
• Ensure timely invoicing and payment processing.
• Lead negotiations for complex sponsorship and sales agreements.
• Revenue Generation
• Develop and execute strategies to achieve and exceed sponsorship revenue targets.
• Identify opportunities for upselling and cross-selling sponsorship packages.
• Analyze sponsorship performance, sales data, and market trends.
• Identify new revenue streams and strategic partnerships.
• Drive direct sales initiatives to maximize revenue growth.
• Event Integration
• Collaborate with Marketing and Events teams to integrate sponsors into events.
• Ensure maximum sponsor visibility before, during, and after events.
• Oversee sponsorship activation plans and execution.
• Market Research
• Conduct market research to identify sponsorship opportunities and industry trends.
• Stay informed about sponsor expectations and market demands.
• Provide strategic recommendations based on research findings.
• Global Sponsorship Management
• Lead the development and execution of global sponsorship strategies.
• Build long-term relationships with key sponsors and partners.
• Negotiate sponsorship agreements that maximize mutual value.
• Team Leadership
• Build, mentor, and lead a high-performing global sales and sponsorship team.
• Provide coaching and support to achieve individual and team goals.
• Conduct regular performance reviews and facilitate team development initiatives.
• Collaboration Communication
• Partner with Marketing, Events, Product, and other internal teams.
• Provide regular updates to senior leadership on sponsorship and sales performance.
• Represent MSM Unify at industry events, conferences, and networking opportunities.
• Performance Analytics
• Analyze sales and sponsorship performance using data-driven insights.
• Implement improvement strategies to optimize business outcomes.