MICA Ahmedabad - Mudra Institute of Communications Ahmedabad

MICA is an autonomous, non-profit business school in Shela, Ahmedabad, and its two-year PGDM-C has 180 seats. MICA ranked 33rd in NIRF 2025 Management, and its 2024-26 batch had a median package of ₹19.57 lakh. Admission to the 2027-29 batch needs a CAT, XAT or GMAT score, then MICAT, a group exercise and a personal interview. This page gives MICA information in one place. It covers MICA details such as courses and fees, and the MICA cutoff position. Use it to judge whether MICA fits your score, budget and plans.

MICA, the Mudra Institute of Communications, Ahmedabad, was founded in 1991 and is an autonomous, non-profit institute. A.G. Krishnamurthy was its founder, and the MICA Foundation sponsors it. Jaya Deshmukh is Director and CEO, and Githa Heggde is Dean and Principal. MICA lists an alumni network of over 5,000 people. The institute teaches marketing, brand, media and communication across management, creativity and strategic communication.

The video below is the institute's own film, "Orientation 2026", from the MICA YouTube channel, July 2026.

🏫19 AcresShela CampusMICA sits on a 19-acre residential campus on Telav-Ghuma Road, in Shela, Ahmedabad.🎨3 SchoolsThree SchoolsThe School of Management, the School of Applied Creativity and the School of Strategic Communication run the MICA courses.📚Batch 2027-28Seven ProgrammesMICA admits to PGDM-C, PGDM, three one-year PGCM programmes, a certificate programme and the FPM in 2027-28.

Who Should Choose MICA, and Who Should Check Twice?

MICA suits you if you want brand, marketing, media or consumer-tech roles and can fund a high fee. Pick the tab that matches you.

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The MICA highlights are an NIRF rank of 33rd, a median package of ₹19.57 lakh and a fee of about ₹29.50 lakh. The figures below come from the institute's own pages and reports, and each shows its batch or year.

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MICA courses are postgraduate, doctoral and certificate programmes, and MICA lists no undergraduate course. Courses in MICA run from 11 months to four years. The MICA courses list has seven programmes for the 2027-28 intake, plus online programmes for working people. The MICA fees structure below shows the latest published fee for each. The MICA admissions page shows the same fees.

Which MICA Courses Does Each School Run?

The School of Management runs PGDM-C, PGDM, Sports Management and the FPM. The School of Applied Creativity runs PGCM-AMC, earlier called CCC, and PGCM-DMMC, earlier called CCE. The School of Strategic Communication runs the CSC, which is still awaiting AICTE approval.

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MICA admission 2027 for the 2027-29 batch starts with a MICAT registration that costs ₹2,500. The MICA admission process has four steps for PGDM-C and PGDM. MICAT I registration closes on 21 November 2026 at 11:50 PM, and MICAT II registration runs from 25 November 2026 to 30 January 2027. These MICA admission details change slightly for the one-year programmes.

What Is the MICA Eligibility Rule?

These are the MICA admission requirements: a bachelor's degree of three years or more, in any discipline, with at least 50% marks. The degree must come from a university recognised by the AIU. Final-year students can apply, but must give a certificate by 30 June 2027 and the final marksheet by 31 December 2027.

How Does MICA Choose Its Students?

MICA uses a different route for each programme, and it publishes no weightage for 2027. The tabs show the route for each group of programmes.

MICA placement details for the 2024-26 batch show a median CTC of ₹19.57 lakh and an average of ₹20.12 lakh. MICA reports that 197 students were placed, which is 100%, by 91 recruiters. The cards below carry the MICA placement statistics, and the MICA average package is the second card.

What Is the MICA Average Package by Sector?

Consumer tech paid the highest average among the six sectors, and FMCG brought the most offers. The table shows the 2024-26 batch.

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MICA publishes no cutoff percentile for CAT, XAT or GMAT, and no cutoff marks for MICAT. It prints no MICA previous year cutoff, no MICA expected cutoff and no MICA cutoff marks. It does state that section-wise qualifying criteria apply to MICAT and that the criteria vary each cycle. The MICA cutoff 2026 position is therefore a rule, not a number.

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MICA scholarship information starts with one fact: the merit-cum-means award goes to students already studying at MICA. It covers 25% to 100% of tuition, and 25 to 30 awards go out each year across all programmes. Family income must not exceed ₹10 lakh a year.

Does MICA Give Scholarships?

Yes, but a small group gets them, and you apply after you join. Second-year renewal needs a CGPA of 3.00 and 80% attendance in year 1. The FPM has no scholarship, because it already waives tuition and pays a stipend.

MICA accepts CAT, XAT and GMAT, and it also needs its own test, MICAT, for every programme. MICAT is computer-based and has three sections: psychometric, descriptive and aptitude. It is held at pre-assigned centres in 48 cities.

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The MICA campus covers 19 acres in Shela, with 54,584 square metres built up. MICA reports a hostel capacity of 560 students on campus.

What Facilities Does the MICA Campus Have?

The MICA campus has a 24-hour library, a gym, a football ground, an amphitheatre and an auditorium. The cards show what students use most.

📖24x7KEIC LibraryThe Knowledge Exchange and Information Centre runs 24 hours a day, seven days a week.☕FoodChhota and MICafeChhota is a 24-hour canteen, and MICafe is the campus cafe.⚽On CampusSports and GymA gym, a football ground and yoga sessions are on campus.🎙️Student RunMICAVaani RadioA student-run radio station, with an amphitheatre and an auditorium for events.

Where Do MICA Students Stay?

MICA students stay in hostels inside the campus, and the fee covers the room and the mess. The PGCM in Sports Management, PGCM-DMMC and the CSC are residential, but their accommodation is off campus. MICA hosts fests such as MICANVAS, Oorja and TEDxMICA.

The MICA location is Telav-Ghuma Road in Shela, on the western edge of Ahmedabad. The cards show each arrival point, as per Google Maps in October 2026. The MICA nearest metro station is Thaltej Gam, about 13 km away, so the last leg is a cab. The MICA how to reach guide has every route.

✈️AirportBy AirAbout 28 km from the Ahmedabad airport. A weekday cab takes 45 minutes to 1 hour at 9:00 AM and up to 1 hour 40 minutes at 6:00 PM.🚆RailwayBy TrainAbout 21 km from Ahmedabad Junction and about 22 km from Sabarmati Junction. Allow 35 to 55 minutes in the morning.🚗RoadBy RoadAbout 19 to 20 km from the Geeta Mandir bus stand. Allow 30 to 50 minutes in the morning.

What Do Students Say About MICA?

Students rate MICA 4.5 out of 5 on Google, mostly for the campus. On Reddit, they praise the culture and the marketing focus, and they question the fee against pay.

What Do Students Say About the Batch, Culture and Brand of MICA?

Students describe a close, friendly batch with a busy student-run culture, and many call MICA less toxic than other business schools.

🤝Most Students Like ThisClose-Knit BatchCurrent students and alumni describe a small batch where classmates support each other. Posts from 2024 to 2026 use words such as close-knit, belonging and non-toxic.🎉Most Students Like ThisStudent-Run EventsStudents say events run through the year, and you can organise them as well as attend. One student says you must balance the fun with studies.🏷️Most Students Like ThisLegacy Brand and AlumniPosters say the MICA name is respected in marketing and agencies, and alumni stay connected. One alumnus says batchmates work in areas such as sports and media marketing.🤔Mixed ViewsTier DebateOpinions differ on where MICA stands. Some call it tier 1.5 for marketing. Others call it tier 2 and say the pay matches tier 2 schools.

What This Means for You

What Do Students Say About the Courses, Faculty and Workload at MICA?

Students say MICA teaches core MBA subjects with a marketing slant, and they call PGDM-C the flagship programme and PGDM the newer, more analytics-based one.

📚Most Students Like ThisMarketing-Slanted MBA SubjectsCurrent students and alumni say the first year covers core MBA subjects with a marketing and communication slant. They add that separate courses cover areas such as media, sports and FMCG marketing.🎓StrongPGDM-C Is Seen as the FlagshipStudents and aspirants call PGDM-C the flagship, with a marketing and communication focus. They call PGDM newer, and one current student says most of the first year is common to both.📊Mixed ViewsPGDM Leans to AnalyticsStudents say PGDM has more data content, and one says you may struggle if you dislike coding. Current students say placements run together for both. One 2025 post, quoting a friend, expected them to be separated.⏱️Mixed ViewsHeavy First Term, Easier LaterTwo current students say term 1 is heavy and the days are full of classes. They say evenings are relaxed, and the pressure drops after summer internships.👩‍🏫Mixed ViewsFaculty Is MixedOne student praises the in-house faculty of the first year and calls visiting faculty a hit or a miss. Another says not every professor or course is great. A Google reviewer calls the faculty supportive.

What This Means for You

The MICA courses page lists the programmes and their structure.

What Do Students Say About Placements and Job Roles at MICA?

Current students say the placement report is accurate, but they warn that pay is quoted as CTC and that most roles are in marketing, not in finance or consulting.

✅Most Students Like ThisReport Seen as AccurateSeveral current students say the published placement report is accurate and not inflated. A 2025 student adds that engineers also get marketing roles.💰Strong Check TwicePay Is CTC, Not Take-HomeBoth supporters and critics say reported pay is CTC and can include variable pay, joining bonuses and stock options, so in-hand pay is lower.📈Most Students Like ThisMarketing Roles DominateA current student says most summer roles are marketing-related, such as market research and strategy. The rest are spread across media, branding, sales, consulting and analytics.🧾Mixed ViewsSales and Basic Roles AppearAn alumnus says many marketing roles at big consumer companies start with a sales stint. A 2025 post, quoting a friend, says most roles were basic digital marketing or sales. Two 2026 posts say few big FMCG companies hire.🚧Most Students Dislike ThisFew Finance, Consulting or Product RolesCurrent students from 2024 to 2026 say MICA is not the place for finance, operations or HR. One says consulting offers a role or two at most.📣Mixed ViewsAdvertising Is Not the Main Draw NowStudents since 2023 say the focus moved from advertising to general marketing. One 2026 MICAn says only two or three agencies hire for advertising roles. Another 2026 poster still calls MICA an advertising and branding school.❓One Student's ViewPlacement Claims DisputedOne post, quoting a friend, says the 100% placement figure includes late offers and small firms. Current students in other threads call the report solid.

What This Means for You

What Do Students Say About the Campus, Hostel and Location of MICA?

Google reviewers and students call the MICA campus green, calm and well kept, while a few Reddit posts say the hostel rooms are basic and the campus is far from the city.

🌳Most Students Like ThisGreen, Calm CampusMany Google reviewers from 2025 and 2026 praise the greenery, the quiet and the well-planned campus. Reddit students mention a 24-hour canteen, a good library, and langurs, dogs and cats on campus.🍽️One Student's ViewA Parent Praises the Hostel and MessOne parent on Google liked the hostels, seminar rooms, cleanliness and polite staff. The parent said mess food felt like home food.🛏️Mixed ViewsHostel Rooms Are BasicA current student says rooms are shared with a same-gender roommate and have ceiling fans and coolers, not AC. An April 2026 post says rooms have no AC and no attached washrooms.📍Mixed ViewsFar From the CityTwo 2024 accounts say the campus is far from the city, so most students stay on campus on weekdays. They say it feels safe and protected, but can get boring.🏟️One Student's ViewFacilities Are AverageOne current student calls sports facilities decent-ish, the library pretty good and classrooms a hit or a miss.🏗️One Student's ViewCampus Feel Has ChangedOne April 2026 poster says the campus now looks like a concrete jungle and campus life is gone. No other account says this.

What This Means for You

What Do Students Say About the Value of MICA Against Its Fee?

Many students say the MICA fee is high for the pay, while some current students say the culture and the marketing focus make up for it.

⚖️Most Students Dislike ThisFee Seen as High for the PayMany posts from 2025 and 2026 say the fee is hard to justify against pay. Some call MICA a tier 2 school in pay and say it does not give tier 1 results.🎯Mixed ViewsWorth It for Marketing FitA current student and an alumnus say MICA gives opportunities that regular MBA schools do not, and the culture and legacy make it worth the cost. This holds if you want media, sports or brand work.😟Mixed ViewsLoan WorryIn 2025, aspirants asked if such a large education loan is wise, especially for families with limited savings. One post says students felt stressed by loans, but this is second-hand.🔀Mixed ViewsPeer Choices DifferSome who want marketing roles picked MICA over newer IIMs. In two 2025 threads, others advised a newer rival for return on investment, while some said MICA has the stronger name.

What This Means for You

How Were These MICA Reviews Chosen?

Is MICA Worth It? Who It Suits and Who It Does Not

MICA is worth it if you are sure about a marketing, brand or media career and can manage a large loan. It suits you less if you want finance, consulting or operations, or want a low-risk fee.